1. E-commerce – behind the scenes
Paweł Preneta, Project Manager | InternetBeta 2013 | 12 IX 2013
What makes your store earn money?
E-commerce – behind the scenes

2. 24 billion zł „E-commerce is a great business” they said…
„The easiest way to earn money” they said…
24 billion zł
Estimated value of the eCommerce market in 2013

3. Data from Internet Standard’s eCommerce Report 2012
A few facts
Data from Internet Standard’s eCommerce Report 2012
A questionnaire sent to 14,000 shops.

4. 54,5% 53,7% 7,48% shops are operated by one or two people
A few facts
54,5%
shops are operated by one or two people
53,7%
of shops offer 1000 and more products
7,48%
of shops offer over products
eCommerce Internet Standard

5. A few facts
48,62%
have 10 and more suppliers of their products
13,30%
have more than 50 suppliers
91% own a warehouse
in every other case, it is greater than 50 m2
eCommerce Internet Standard

6. No more than 12% of 66% auction portals 77% price comparison
A few facts
No more than 12% of
respondents focus solely on e-commerce
66% auction portals
77% price comparison
41% ground points
13% group shopping
eCommerce Internet Standard

7. A few facts
96% of
stores accept returns of products purchased over the Internet
60% of
stores use own or purchased software
30% of
stores are planning transferring to a dedicated platform
eCommerce Internet Standard

8. slow action 73% of The most common mistake of online stores was
A few facts
The most common mistake of online stores was
slow action
73% of
all reported irregularities
in the operation of services
eCommerce Internet Standard

9. Shops are very promoting
Positioning 76%
Price comparison websites 67%
Sales promotion (sales, discounts, etc..) 60%
Paid links 59%
Presence in catalogs 53%
marketing 43%
Offline advertising 37%
Social media 37%
PR activities 28%
You do not often hear about automation and optimization of internal processes happening „behind the scenes", which often offer great opportunities to reduce operating costs.
eCommerce Internet Standard

10. Few people think of a problem before they notice it…
Logistics
Cash registers
Handling returns
Complaints service
Bulk ordering from different suppliers…

11. "Good for everything" solutions are not always enough
Dedicated platforms
"Good for everything" solutions are not always enough

12. Managing and synchronizing multiple warehouses
Problems in e-commerce
Managing and synchronizing multiple warehouses
What does one have to deal with?
Many warehouses
Different products
Different companies
Different accounting systems
Different delivery times
Different ways of settlement

13. Logistics and delivery time
Problems in e-commerce
Logistics and delivery time
What does one have to deal with?
Own warehouse vs. supplier’s warehouses
Time needed for shipping from internal warehouse
Delivery time from supplier
Integration with couriers / suppliers
Delivery tracking (because people like looking)

14. Document Management - Electronic Document Workflow
Problems in e-commerce
Document Management - Electronic Document Workflow
What does one have to deal with?
Sending invoices between branches
Internal controls
Verification and confirmation of orders
Offers and discounts for customers

15. Managing complaints and returns
Problems in e-commerce
Managing complaints and returns
What does one have to deal with?
Efficient acceptance of the application
Quick process of the matter
Current status information
Settlements of returns (especially annoying if there are several suppliers)

16. Reliable information for the customer
Problems in e-commerce
Reliable information for the customer
What does one have to deal with?
Current price (especially if there are several alternative suppliers)
Delivery time / availability of replacements
Thanks to a good management of vendors’ warehouses there is a chance to
minimize the amount of "frozen" goods in our warehouse

17. Making offers the efficient way
Problems in e-commerce
Making offers the efficient way
What does one have to deal with?
Accepting an inquiry even when no one has time
Quick return of the finished offer
An offer includes individual discounts and terms of cooperation
An offer that finds the best alternative to what client wants

18. What does one have to deal with?
Problems in e-commerce
Don’t try too hard
What does one have to deal with?
Thorough analysis of the problem
Investigate all solutions (even "the most ludicrous ones”)
Calmly making a decision

19. Think especially about what "will definitely not happen to you"

20. Ideo Sp. z o.o. Headquarters Branch in Warsaw
Interactive Agency & Internet Software House
e-tools tailored to your business
Ideo Sp. z o.o.
Headquarters
Ul. Nad Przyrwą 13
Rzeszów
Branch in Warsaw
Al. Niepodległości 124/2
Warszawa