1. E-Governance: Communication Strategy for Greater Citizen Participation
Kandi Aryani S. Tomasoa S.Sos, MA
Departemen Komunikasi, Universitas Airlangga

2. E-Government E-Governance
A one-way dissemination of information, a practice of online public reporting, from government to citizens
E-Governance
A two-way dialogue and interaction between government and its citizens, in which citizens can participate and provide their opinion on government websites

3. “wait a minute” question
What specifically are you trying to accomplish?
Why does the agency need to do this?

4. What are you trying to accomplish?
Public Relations as an aspect of e-gov is not a collection of media tricks, hot technologies and platforms, and the latest personal devices. It is a purpose-oriented management activity

5. e-gov technology is merely a means to a goal
Focus on what you’re trying to accomplish, not on using any particular platform, media device, or media to get there

6. The WHY Citizens would learn more about the government
Citizens would gain skills for activist citizenship
Citizens would achieve some control over the policy process

9. The WHY
Government could benefit by learning from and informing citizens
Government could build trust and strategic alliances
Government could gain legitimacy of decision, avoiding litigation costs, making better policy and implementation decisions

10. The Governor

11. The Business

12. The Business

13. The Business

14. The GOALS
1. To facilitate community development and communication with constituents

15. Community Development

17. The GOALS
2. To provide online application services

18. Online Application Services

19. Online Application Services

20. The GOALS
To enable greater citizen participation in policy formation and evaluation

21. Policy Formation and Evaluation

22. The GOALS
To create greater information exchange between citizens and government

23. Citizen Participation
A process in which individuals take part in decision making in the institutions, programs, and environments that affect them
(Heller, 1984 & Leung, 2009)

24. The BENEFITS Improving Government Performance
Services provided and policies made by government would be more
citizen-oriented
Public programs require some level of cooperation from citizens
More informed goals can raise acceptance of programs
Government are likely to seek public support in times of weakness or environmental instability
Citizens are partners!

26. The BENEFITS
Improving Relationships Between Citizens and Government and Increase Citizen Trust
Participation has an educative effect on citizens, alerting them to their civic duties and helping them recognize the common good
It enables users to contribute their expertise and knowledge

28. Transforming Government From The Inside Out
NILAI & HUBUNGAN
(values, connection & relationship)

29. The MANDATORY
Mandatory Public Relations deriving from democracy tends to be for one (or more) of three specific purposes
Media relations
Public reporting
Responsiveness to the citizenry

31. Purposes Media Relations
Responsiveness to the Public: listening to the public on multiple levels
Increasing Utilization
Public Service and Public Education Campaign
The Public as the Agency’s Eyes and Ears
Increasing Public Support

33. Effective Use of Social Media: Citizen Satisfaction

34. -For additional details go to-
“Have you heard?”
-For additional details go to-

36. “the greatest power of the internet lies in drawing citizens into the work of agencies as co-producers of value”

37. “if you see something, say something”

38. The optimal answer is not to choose just one, but to do everything
“would a public relation practitioner need to choose any one-best-way method of e-government PR?”
The optimal answer is not to choose just one,
but to do everything

42. Keywords
SIMPLE
RELEVANT
EFFICIENT
CLEAR
FAST
EASY
INEVITABLE
HUMAN

43. Terima Kasih