1. Driver Safety Marketing & Communications Intern
Meagan Ashner

2. Projects I’ve worked on…
AdBuilder
Direct Mail Campaign Creative
Article Writing
Social Media Posts
Proofs
Monthly Presentation Slides
Volunteer Requests
Local Marketing Outreach
Ad Hoc Tasks…
Intern Presentation

3. Adbuilder
AdBuilder is an online tool which helps volunteers create local ads and market their courses locally.
Created content and led a webinar to inform Driver Safety volunteers about the new resource
Used Salesforce to pull a roster together for the webinar
Intern Presentation

4. Direct mail campaign creative
Developed the August campaign calendar and proofed the creative brief from the agency
Provided creative feedback on creative and revisions
Intern Presentation

5. Article writing
I wrote two articles for Driver Safety’s monthly blog post:
July: Disrupt Aging– I interviewed a volunteer and wrote about her experience with Driver Safety and how she “disrupts aging”.
August: Pedestrian Safety/ Back to School– I wrote about tips to stay safe around school zones and in pedestrian heavy areas.
Intern Presentation

6. Social media posts
I created unique Facebook and Twitter posts for Driver Safety’s various social media platforms for July and August.
Intern Presentation

7. Proofs
I checked to make sure our proofs had working links and matched our creative.
Intern Presentation

8. Analysis on direct mail deployments
I pulled together information in a deck to show how many postcards were sent, which dates, which creatives each month, etc.
Intern Presentation

9. Monthly sc Meeting Slides
Helped the team create slides for our monthly meeting with State Coordinators.
Presented a slide at the July meeting.
Intern Presentation

10. Volunteer requests
I helped explain or alleviate confusion concerning direct mail postcards.
Talked to them on the phone
Worked with Mediacom to create social media promotion plans to bring participants to their courses
Edited a Direct Mail Process Sheet to help them understand our direct mail marketing process
Intern Presentation

11. Local marketing outreach
Local Marketing was my biggest and most on-going project this summer.
Compiled a list of states that needed local marketing
Contacted publication reps to figure out pricing, sizing, etc.
Created and mocked up local ads and flyers
Intern Presentation

12. Look local pr campaign
I helped create a PR campaign called Look Local to change how we communicate with volunteers about Direct Mail.
Intern Presentation

13. Ad hoc tasks Do Not Mail Requests Media Lists
Vanity URLs and Campaign Tracking Codes
Volunteer Insider Submissions
iMap Research
Smart DriverTEK Event and Creative Edits
Intern Presentation

14. Thank you aarp driver safety!
I learned a lot of new skills this summer and gained valuable work experience in the Marketing/ Communications field.
I hope to stay in touch with my amazing coworkers in the future!
Tochi, Molly, Xavier, and Sheena– Thank you for being an awesome team and teaching me so much!
Intern Presentation