1. S.W.O.T you looking at

2. O - opportunities; how can you use it in your campaign?
Make the campaign viral quickly
Creating a buzz
Creating a conversation & trend
Easy way to communicate with fans/ consumers/ public
Verifying the account - status
S- strength; what is your platform good for?
-Starting trends with hashtag power (use it to increase social reach and improve brand awareness… join the conversation? What’s trending)
-Find out news almost instantly
-Use of words and imagery
-Get to the point – 140 characters
-Easy to create
-Analytics – measure and boost impact
-Collecting information – voting/ Q & A’s
-lots of influencers on Twitter who can add to posts
C - challenges; what problems will you face when using this platform?
Negative comments
The campaign can go viral quickly sometimes for the wrong reason
Facebook is becoming more like Twitter it is a threat
Fake accounts
unequal distribution of tweets - 90% of tweets are coming from the top 10% of users
Need large amount of followers
W- weaknesses; what is it not good for? When would you not use it?
Has a word/ character limit
Users can block ads so would prevent advertisements
Has lower quality pictures/ videos

4. Snapchat - SWOT Weaknesses - Strengths - Opportunities - Threats -
Controversy - negatively publicized - sexting, offensive or lurid comments, or abuse of others
Customer Frustration - cannot access historic data after 24 hours
Monetization - ever growing holders of followers
Historic Data - not permanent, unlike other social media platforms this does not allow you to re - visit
Strengths -
Privacy - functionally deleted messages upon sending
Mobile - easy to use and sleek interface that surpases many of its competitors
Stories - snapchats have been taken and shared all around the world at some of the most iconic and popular events
Unique software
Snapchat - SWOT
Opportunities -
Expansion - allows quick advertisement, it’s a boom along the teenagers
Functionality - regular updates and features e.g. filters
Dominance - establish itself as the top social media channel in the coming years, audience ranges from early teens to adults
Threats -
Negative PR - negative press, cyber bullying and sexual abuse which leads to legal implications
Legal - negative news stories and the legal ramifications of the application
Innovation - limited potential

5. There are 100 million daily active users of Snapchat
There are 9, 000 photos shared on Snapchat per second
On average, 5% of all social media selfies are shared through Snapchat

6. Strengths: Opportunity Challenges Weaknesses 169 Million users DAILY
User Interaction
Video chat and call features
Facebook Backup Account
Real-time social networking, news, info
Cross networking
Gaming
Event Management
Opportunity
Promotion of brand/ campaign
Facebook Market
Getting Verified
Challenges
Fake accounts/ catfishing
Security/ Privacy
Anti-social behaviour
Weaknesses
Privacy
Addictive
Notification
Time-consuming
Ads are irrelevant
Strengths
Facebook has a large no. of users who are active regularly making it a large target for advertisements
Interacting with your friends,family, colleagues is quick and easy. In addition it’s easy to find like-minded people using the interests feature to make new connections.
The introduction of video chat and calling using messenger allowed people to connect virtually
Fb back up allow you to download a complete collection of your photos and videos
Fb is great for staying up to date with the latest news and information. Major news stories can go viral on FB
Most brands use FB to announce important things regarding their products/services.
Fb is also great at sharing things on other social media platforms
Weaknesses
In the past fb has had a lot of issues with privacy and information, they have worked on simplifying their privacy settings
Fb in extreme cases can become addictive mostly due to games that are played on Fb
Notifications can be annoying
Using Fb so often and in excessive amounts can take up a lot of time that could be spent elsewhere
Ads on fb are more often irrelevant
Opportunity
Companies and brands use Fb to promote themselves
Facebook market allows your to buy and sell items FOR FREE
Verified users are ensure someone is who they say they are
Challenges
There are many fake accounts on fb so how do we know if someone is who they say they are?
Fb has improved privacy settings and it’s security
Many people have fallen victim to cyber-bullying, stalking, harassment and fb has been affiliated with such issues

8. INSTAGRAM STRENGTHS: WEAKNESSES:
Massive audience reach (here are 400 M+ daily active users, 80 M+ photos per day, and 3.5B daily likes.)
-Easy use (format)
-Least annoying ads (less ads than competition)
-A way to engage with audiences that adds value and isn’t salesy
-Hashtags to emphasize on real-time trends (#OOTD, #nomakeup, #basic)
-Follow people you love and like their pics (celebrities etc)
WEAKNESSES:
-Can't post a video more than 1 minute
-Instagram pictures need to be square to be most effective
-Can’t upload pictures from computer and does not support Windows, Blackberry and Linux
INSTAGRAM

9. OPPORTUNITIES THREATS - antisocial behavior
-You can start your own trend by using the hashtag (#OOTD)
-Promote your brand/company/campaign using pictures, visual language, gifs and one minute videos.
-Tag brands or other accounts that you want them to recognize you
THREATS
- antisocial behavior
-using your images without your consent
-fake accounts