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Client: Aeropostale Objective: Drive in-store and online traffic, build database and get consumers to try new jeans Tactic: In-store/Online Instant Win.

Published byZoe Maxwell Modified over 6 years ago

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Presentation on theme: "Client: Aeropostale Objective: Drive in-store and online traffic, build database and get consumers to try new jeans Tactic: In-store/Online Instant Win."— Presentation transcript:

1 Client: Aeropostale Objective: Drive in-store and online traffic, build database and get consumers to try new jeans Tactic: In-store/Online Instant Win Game Mechanics: DJA designed instant win game cards to be distributed in-store to anyone who tries on jeans. Consumer instantly won a prize or discount and was directed online to enter the Grand Prize drawing. Prizes: Over 1 Million instant win prizes were awarded, including Apple MacBooks, Aero T-shirts, jeans and jewelry, ringtones and Aero discounts. One Jeep Wrangler Unlimited was awarded in a Grand Prize random drawing.

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