1. Aussie Unlock Unfair Instant Win Game
Objective:
Promote brand messaging and product benefits.
Mechanics:
Consumers entered via the Aussie FB page or the mobile site and submitted a photo of their “Unfair Hair” to enter for the chance to win instantly and be entered into the Grand Prize drawing.
Aussie also held various events across the US to encourage entrants to photograph their hair and enter the Sweepstakes.
Prizes:
Grand Prize (1): A 5-day trip for 4 to Orlando, FL; Weekly Prizes (1/week):  A year's supply of Aussie; Instant Win Prizes (50): A $100 Visa Gift Card; Instant Coupons (2,000): A $2 off coupon
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