1. Your business is our concern
WORKFLOW
EXTERION
1 februari 2017
Your business is our concern

2. WORKFLOW Campaign running-phase Campaign ended, reporting-phase
Prospect / Pitch phase
Campaign setup-phase

3. Prospect / Pitch phase MOCKUPS Tailored to client brand Examples
Use cases
Mobile features displayed
TARGET ADIENCE
Demographics
Location
Behaviour
TARGETING FEATURES
Man/Woman/Age
Geo-fencing
Interests
Whitelist/Blacklist
Device/OS/Carrier
Retargeting
RATECARD
Pricing model that suits the needs
CPM based

4. Campaign setup-phase BRIEFING Campaign Goal
Campaign Audience/Targeting
Duration
Budget
CREATIVES
(one or more of the below formats)
Rich Media
Video
Native
Standard IAB
(1-3 days in advance)
CAMPAIGN SETUP
Multiple strategies
Whitelisting/Blacklisting
Frequency cap per strategy
Targeting settings per strategy
Budget allocation per strategy
Audience list creation
FINAL CHECK & LIVE
Double check all creatives (rendering/clicking)
Double check all campaign rules/
targeting/audiences
Validate campaign setup and activate
Screenshots of Campaign 'LIVE' in action

5. Campaign running-phase
WEEKLY REPORTING
Daily Impressions/Clicks/CTR/Conversion
Top 10 performing publishers
Creative breakdown report
COLLECTION OF UDER ID’S
GAID (Google devices)
IDFA (Apple devices)
ANALYSIS
Publisher performance
Ad format performance
Audience performance
Geo-fence performance
Device/other performance
OPTIMISATION
Remove/decrease underperforming sources
Improve/increase high performing sources
Quick update on optimisations (weekly)

6. Campaign ended, reporting-phaseCampaign
FINAL REPORT
Daily Impressions/Clicks/CTR/Conversion
Top 10 performing publishers
Top performing geo-fences (if applied)
Creative breakdown report
Technical breakdown report (devices/OS)
Weekday insights
Graphs and visuals for all of the above
Campaign Screenshots
KEY LEARNINGS
Bullet-point style Key Learnings
Advise for next campaign/follow-up
Debriefing