1. Traditional mediaSocial Media Web 2.0 TV Newspaper Magazine Outdoor Radio Blogs/micro-blogs BBS/Forums Wiki-type knowledge communities We-media Digital Media Web 1.0/1.5 Media websites News portals Vertical websites Paper-based or traditional electronic based PC and laptop basedDesktop computers and mobile technologies(e.g., smartphones and ta blet) based PGCPGC+UGCUGC Covered Media Types

2. 2 Traditional media Media website News portals Digital Media Social Media TV Newspape r Magazine Outdoor Radio Blogs/micro-blogs BBS/Forums Wiki-type knowledge communities We-media Vertical websites PGC PGC+UGC UGC Traditional digital media Covered Media Types

4. Ipsos China Social listening

5. Research team China Ipsos Sheng Ye