1. Section 3: The production and consumption of cultural heritage in cultural heritage tourism
Introduction

2. Chapter 9: The cultural tourism product
Introduction
Defining the cultural tourism product
Elements and characteristics of the cultural tourism product
The core cultural product
The tangible cultural product
The augmented cultural product

5. Approaches to cultural tourism product development
The destination zone level of cultural product development
The operational level of cultural product development
Tactics for transforming cultural heritage assets into tourism products
A special case of transforming political or national cultural heritage

6. South African cultural tourism product development
The domestic market perspective
The international market perspective
The tourism industry perspective

7. ‘Proudly South African’ cultural and heritage tourism products
Township tours – a Soweto case study
African Dream Routes – a rural cultural tourism product
Cultural villages
The ‘McDonaldisation’ and ‘Disneyfication’ of culture
Summary