1. Percent of qualified leads that have only marginal follow-up: 40%
Percent of qualified leads that are never called: 50%
Percent of tradeshow leads that are never followed up: 80%
Nurture

2. LP1.1: Create a Landing Page
For this workbook step:
Sign on to Hubspot. ( )
Select Content  Landing Pages
Select the “Create a new page” button
Step 1: Select a Template
Step 2: Give your page a name
Step 3: Create Landing Page and Add Content
For additional information, review …
nding-page-user-guide
/landing-page-user- guide/how-to-create-a- landing-page
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

3. LP1.1: Create a Landing Page
There is lots to do for this workbook step - Content. Here is a list of the various tasks:
Page Title
Section Header
Text area
Form title
Form
Social Sharing
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

4. LP1.1: Create a Landing Page
There is lots to do for this workbook step - Options. Here is a list of the various tasks:
Campaign
Meta Description
Logo
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

5. LP1.1: Create a Landing Page
There is lots to do for these workbook steps – Style and Publishing. Here is a list of the various tasks:
Styling
Publishing Date
Expiration Date
In addition, the “A/B Test” should be explored.
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

6. LP1.2: Monitoring Events There is lots to monitor:
Select Reports  Events
Select “Install bookmarklet” button
The bookmarklet makes “creating new javascript events a breeze.”
Watch the video
Create a new event!
For additional information, review … es/KCS_Article/How-do-I- create-Events-in-HubSpot
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

7. LP1.2: Monitoring Events There is lots to monitor:
Select Reports  Events
Select “Create new event” button
Events can be …
Visited URL
Clicked Element
Submitted Form
Custom Events
Select “Chart” to graph the performance of the event over time
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

8. LP1.2: Monitoring Events Select the name of the event
Various information is available:
Traffic Trend
First Touch Source
Last Touch Source
Assists
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

9. LP1.2: Monitoring Events First Touch Source Last Touch Source Assists
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

10. LP1.3: Tracking Video Performance
For this workbook step:
Sign on to Wistia. ( )
Get an account
Create a project folder
Upload a video
For additional information, review …
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

11. LP1.3: Tracking Video Performance
Videos can …
Capture address
Display calls-to action
Measure engagement
Review heat maps
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

12. LP1.4: Create a Thank You Page
“A thank you page is a new page that your leads are taken to after they hit submit on your landing page.”
For this workbook step:
Sign on to Hubspot. ( )
Select Content  Site Pages
Select the “Create a new page” button
Step 1: Select a Template
Step 2: Give your page a name
Step 3: Create Landing Page and Add Content
For additional information, review … page-user-guide/how-to-create-a-thank- you-page
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.

13. LP1.4: Create a Thank You Page
Create Content for the Thank You Page
Copyright © 2017 by Marketing Inbound Consultants. All Rights Reserved.