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Because all business is no fun!
Feature Writing Because all business is no fun!
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FEATURE WRITING VS. HARD OR STRAIGHT NEWS
The primary differences between featuring writing and hard news The purpose of the stories as determined by the writer Hard news - intended to inform Featuring writing - intended to evoke emotion The reaction to the stories as determined by the reader Hard news - immediately know the outcome; reader is informed Feature writing - written in the narrative; reader is entertained
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FEATURE WRITING Reporting is still crucial
Reporting is THE FOUNDATION of all great features Reporting provides the tools that a journalist needs to build a feature story REPORTING = Interviewing, research, observation
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THE RULE FOR FEATURE WRITING:
40% OF THEIR TIME DOING RESEARCH TO FIND THE STORY IDEA 40% OF THEIR TIME DOING INTERVIEWS AND REPORTING 20% OF THEIR TIME WRITING
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SO, WHAT DO I DO DIFFERENTLY:
Details are fundamental They help capture a reader’s attention They draw the reader into the story THEY ALLOW WRITERS TO SHOW NOT TELL
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HOW DO I GET THE DETAILS? Interview in person so you can observe the person in their own environment with their own things Gather more details than necessary Record EVERYTHING Shoot photos Ask a lot of questions Take a lot of notes
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ALL OF THIS WILL HELP YOU DEVELOP THE THEME
Once you’ve completed research and reporting, figure out what it all means by asking: WHAT IS THE STORY REALLY ABOUT??? This is the most critical but often overlooked step Develop your focus statement and write toward that focus statement
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Because all business is no fun!
Feature Writing Because all business is no fun!
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