1. GROUP 4 Fhemicar Celoso Benny Chin Benny Hsiao GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
GROUP 4
Fhemicar Celoso
Benny Chin
Benny Hsiao

2. Company worth: 13 Billion Sells service, products, events coupons
GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Company worth: 13 Billion
Sells service, products, events coupons
Brokerage
B2B and B2C
Fhemicar

3. Small business losing a lot of money
GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Small business losing a lot of money
Not adding value to the retailer
No barriers for competition
Fhemicar

4. Groupon Retailers Business Strategies Groupon Now
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Business Strategies
Groupon
Retailers
Groupon Now
Selling additional products
Daily deals

5. Revenue Model Selling company’s products/services
GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Revenue Model
Selling company’s products/services
IPOs in late 2011 which earned the company millions of dollars

6. Value Proposition Unique ways to attract customers Hyperpublic system
GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Value Proposition
 Unique ways to attract customers
Hyperpublic system
Daily deals

7. Porter’s Five Force Analysis
GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Porter’s Five Force Analysis
Threat of new entrants
only very low barriers to enter
very competitive
very easy to enter the market
Threat of substitute products or services
high
examples: Amazon, Ebay
Bargaining power of customers (buyers)
high bargaining power
customers have a total control

8. Porter’s Five Force Analysis
GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Porter’s Five Force Analysis
Bargaining power of suppliers
retailers have high bargaining power
Intensity of competitive rivalry
a lot of competitors
examples: RetailMeNot, Zulily, Coupons, LivingSocial

9. Loyalty Program Deal Management Deal Customization GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Loyalty Program
Deal Management
Deal Customization

10. What benefits will Groupon have in making GrouponNow?
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
What benefits will Groupon have in making GrouponNow?

11. Online Discussion Questions
GROUP 4
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
Online Discussion Questions

12. What you will recommend Groupon to have a competitive advantage?
Fhemicar, Benny, Benny
Background Issues Analysis Recommendation Discussion
What you will recommend Groupon to have a competitive advantage?
In your opinion, is Groupon an innovative company? 
Groupon added a lot of new features starting 2011 when they released GrouponNow, implementations of mobile payment and the purchase of hyperpublic. How has this helped Groupon attract more consumers and how have they changed now in 2015?