1. “It’s not just fashion anymore!”
Style
“It’s not just fashion anymore!”

2. Understanding and analyzing Style
Analyzing style can be a daunting task, but it doesn’t have to be, with just a few reminders of what to look for:
Try “deconstructing” the text, that is, pick it apart to identify and analyze its individual parts/features to see what’s there and being employed by the author and the effect it creates

3. Step 1: Consider the following: Form Audience Purpose
By analyzing the form/structure of a piece often tells you what kind of text you’re dealing with (script, poem, article, etc.)
By analyzing who the target audience is you can make connections with word choice, diction, and syntax.
By analyzing the purpose, you get an understanding of the context out of which the writer is writing and what they are truly trying to communicate to the reader.

4. Step 2: Consider the following features of textual construction:
Diction—choices of vocabulary/lexis
Figures of speech—such as metaphor, simile, personification, climax, antithesis, or contrast
Structure or cohesion—how the piece fits together
Syntax—the types of phrases and sentence construction
Sound effects—alliteration, onomatopoeia, oratorical devices, etc.
Tone—persuasive, angry, playful, sad, reflective, etc.

5. Step 3: Consider features of presentation: Pictures Font Layout
But the focus should be on the language and how linguistic choices “position” the reader/audience as a consumer or general audience.

6. On your own…
Using the travel advertisement from Seven Seas Voyager Cruises, analyze the text for elements of style.
Use the notes you just took (STEPS 1-3) to help you “DECONSTRUCT” the text.
Then discuss your findings with a partner.

7. What did you find? Feature Examples Form Audience Purpose Diction
Figures of Speech
Structure
Syntax
Sound Effects
Tone
Pictures
Font
Layout

8. Let’s take it a step further:
Now that you have deconstructed the text and analyzed its “Style,” complete the following activity with a partner:
*Using the information in the advertisement text, write a short script for a two-voice radio advertisement for the same cruise. Keep the length of your advertisement between 1-2 minutes in length. Try to capture the same “style” as the original in your script adaptation, but keep in mind, you may not directly quote lines from the original.*

9. What’s the diff?
With your partner, make notes on the similarities/differences between the original text and your script, bearing in mind the change of mode and format.
Analyze how the form, audience, purpose may have changed
Analyze how the use of literary devices, sound effects, tone and structure may be different
Arrange your notes on a Venn Diagram.
advertisement
script

10. Culminating assignment:
Using any notes, Venn Diagram, and both original text and script, write a compare/contrast response discussing what changed/stayed the same in terms of style between the two texts and how that alters the overall effect of the piece.
Turn in with the following:
a. Annotated Travel Ad
b. Script
c. Venn Diagram