1. Analyze and Evaluate an Advertisement
Name: Hawra Al-Abkari ID:

2. Outline
Background of the advertisement The advertisement Persuasion tactics Effectiveness Summary

3. Background of the advertisement
About Dettol soap. The length is 31 second The advertisement describes how Dettol can clean your body and protect it from germs. Aimed for all ages to take care of themselves and their families.

4. The Advertisement

5. Persuasion Tactics
What are the tactics that make people believe in this product ?

6. Reasoning errors
- Do they have any reasoning errors?

7. Effectiveness
What is your final opinion of the advertisement ? Is it effective ? Why\ not ? How would you make it more effective ?

8. Summary
The advertisement is short and not boring. Also, it is effective and interesting. Because it is well-tested by expert people, it gives people more confidence and satisfaction.

9. Thank you for listening