1. [Put Your Team Name Here]
Week #5
[Put Your Team Name Here]
Insert picture
Insert picture
Insert picture
[Put EL Name Here]
Entrepreneurial Lead
[Put AL Name Here]
Academic Lead
[Put BM Name Here]
Business Mentor
Interviews Completed This Week: [insert number]
Total Interviews Completed: [insert number]
Business Hypotheses
Introduce myself as a new employee with a background of the electrospinning. The difference approach to fabricate the
Write out one sentence here that includes: (1) what your product is, (2) why your customer will buy your product (the value proposition), and (3) who your customer is.
It should follow the structure: We are a (product) company that (value proposition) for (customer).

2. [Team Name] Market Research
Week #5
[Team Name] Market Research
Market Features:
[What did you learn about your market?]
[What are its features?]
TAM/SAM/Target:
[What is your TAM?]
[What is your SAM?]
[What is your Target Market?]
Other Market Features:
[Who are your competitors?]
[What is the growth rate?]
[What is the maturity level of your market?]
Feel free to insert charts, graphs, or tables that you found useful…
Talk about the value propositions. Conclusion: we found market fit if we can the performance requirement cost effectively, most of the companies we spoke to requested laboratory samples and they will provide specification for their applications

3. [Team Name] Lessons Learned
Week #5
[Team Name] Lessons Learned
Customer Segments
[What have you learned about your customer segment?]
[What key features do your customers have in common?]
Customer Problems:
[What did your customer tell you about their problems?]
[Have did this align with your value proposition hypotheses?]
[Include a quote from your interview.]
Iterate:
[What are you going to do in your last week of I-Corps?]
[What do you still need to learn?]
[Who is your next interview with?]
[What do you plan to learn from that interview?]
Talk about the value propositions. Conclusion: we found market fit if we can the performance requirement cost effectively, most of the companies we spoke to requested laboratory samples and they will provide specification for their applications

4. [Team Name] Business Model Canvas
Week #5
[Team Name] Business Model Canvas
Value Propositions
Customer Need/Problem
[Write out what customer need you are satisfying or what customer problem you are solving]
[Add more if needed]
Value Delivered
[Write out the value you deliver to the customer]
Differentiation
[Write out why the customer will choose your product/ technology over others]
Customer Segments
Good Customer Segments
[List the customer segments you have been able to validate]
[More]
Important Segments
[Write out who your most important customers are and why]
First Customers
[Write out which customers are likely to buy first and why]
Bad Customer Segments
[List the customer segments you have identified are bad customer segments]
Talk about the value propositions. Conclusion: we found market fit if we can the performance requirement cost effectively, most of the companies we spoke to requested laboratory samples and they will provide specification for their applications