1. Artifacts and products
Only in Thailand

2. Artifacts and products
Only in Hawaii

3. Artifacts and products
Only in Japan

4. Artifacts and products
Only in Australia

5. Artifacts and products
Only in America

6. STEREOTYPE=
A fixed,
commonly held notion or image of a person or group,
based on an oversimplification of
observed or
imagined
ways of behaviour or appearance 
Elena Korshuk
BUP students’ Conference
Rogow April 2008

7. A stereotype is “a picture in our heads. Whether right or wrong,
A stereotype is “a picture in our heads. Whether right or wrong, ...imagination is shaped by the pictures seen... they lead to stereotypes that are hard to shake.“ (American journalist Walter Lippmann, Public Opinion, 1922,).
Elena Korshuk
BUP students’ Conference
Rogow April 2008

8. Stereotypes can be based on
Racial group
Ethnicity
Religion
Sexual orientation
Etc.
Elena Korshuk
BUP students’ Conference
Rogow April 2008

9. BUP students’ Conference
Stereotypes can be
POSITIVE
“French women are beautiful” or
NEGATIVE
“Women are bad drivers”
Elena Korshuk
BUP students’ Conference
Rogow April 2008

10. National
Regional
Ethnic
Professional
Industry
Corporate
Group
60 % 10

11. Culture as a Normal Distribution
Norms and Values 2 4 6 8 1 U S C u l t r e F n c h
Stereotype 11

12. Stereotypes appear due to Psychological laws of
Economy of effort +
Acting on analogy
Minimal or limited knowledge
Elena Korshuk
BUP students’ Conference
Rogow April 2008

13. Factors Affecting Stereotypes
Historical factors
Generalization
First impressions
Simplification
Exaggeration
Presentation of cultural attributes as 'natural‘
Racism, sexism, homophobia, etc.
Association of persons with other groups
An appearance or behaviour different from what you are used to.
Elena Korshuk
BUP students’ Conference
Rogow April 2008

14. Stereotypes are a part of the culture of the stereotyped groups
NB!
Stereotypes are a part of the culture of the stereotyped groups
AND
A part of the culture of those who use them for interpreting other groups
Elena Korshuk
BUP students’ Conference
Rogow April 2008

15. Stereotypes are good! They help me explain things
They are energy-saving devices
They show I share the beliefs my group
Elena Korshuk
BUP students’ Conference
Rogow April 2008

16. Negative stereotypes=prejudices=BAD
They justify ignorance
They don’t let me to change my attitudes
They can become true for my group and for the stereotyped group
They don’t allow people of stereotyped groups to be successful
Elena Korshuk
BUP students’ Conference
Rogow April 2008

17. BUP students’ Conference
Elena Korshuk
BUP students’ Conference
Rogow April 2008

18. What shall I do? Remember every person is UNIQUE
Stereotypes do not always apply
Use positive stereotypes only
Fight negative stereotypes about
other groups
and
about your group
Elena Korshuk
BUP students’ Conference
Rogow April 2008

19. BUP students’ Conference
THANK YOU!
and
GOOD LUCK!
Elena Korshuk
BUP students’ Conference
Rogow April 2008