1. Philp Industries Weekly Summary August 20th - August 26th
Cycle Force Group (CA)
Prepared on August 30th 2017
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2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary
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4. Catalog Maintenance Updates
Activity #
POs not accepted 4
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched 38
ASINs Missing from Cost Spreadsheet 1
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches 15
Mfg Model/Catalog # Mismatches
GL Mismatches 2
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs 11
Merging Submissions
Manufacturer Mismatches 18
Wald keywords updated to begin testing
Inquiry made to Vendor about New Items we are setting up in US but not receiving NIS templates for in CA, awaiting response
Images removed from 2 Trail-Gator ASINs; 12 New/higher resolution images submitted to update these ASINs; 1 image does not meet size requirements and vendor informed
Wrong Size Chart Images removed from 21 Scudo Jersey ASINs; New Size Chart images labeled and submittted; Images are now live
NIS compiled for vendor
Bullet points updated for 18 Viva ASINs
Product description updated for 1 Steppenwolf ASIN
Things I'm waiting on CF for re: ASINs being added on CA that are already in US: 2 ASINs rejected (awaiting response from Amazon as to reason); Waiting on Jenna for verification about 38 SKUs with duplicate SKUs to already existent ASINs needing; Awaiting MSDS report from CFG for remaining ASINs showing in US only.
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5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks Non-Compliant Barcode
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10. Category Activity Category Shipped COGS August 20th - August 26th
Change over last week
9000 Cycling Balance Bikes
$1,099.89
$335.40
9000 Cycling Mountain Bikes
$755.54
$244.76
9000 Cycling Trailers
$601.87 $
9000 Cycling Road Bikes
$513.97 $
9000 Cycling Cruiser Bikes
$496.73
$178.16
UNKNOWN Bike Baskets
$421.32
$146.62
9000 Cycling Folding Bikes
$366.68 $
9000 Cycling Bike Cleaners and Lubes
$307.16
$36.14
1000 Exercise -amp- Fitness Weights
$293.80
9000 Cycling Wheels
$194.95
9000 Cycling Tires
$183.45
$69.67
9500 Street- Surf -amp- Snow BMX - Bikes
$149.95
$86.86
9000 Cycling Tubes
$124.06
$76.89
9000 Cycling Fenders
$117.91
$21.41
9500 Street- Surf -amp- Snow Scooters - 2 Wheeled
$80.19
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11. Brand Activity Brand Shipped COGS August 20th - August 26th
Change over last week
Mercedes Benz (MERZC)
$897.36
$292.18
Mantis (MANTV)
$643.55
$-40.42
Polaris (POLHU)
$544.18
$481.44
Cycle Force (CYCM3)
$499.37 $
CFG (CFGA2)
$496.73
$178.16
Tour de France (TOURX)
$314.86
Armor All (ARMQP)
$307.16
$36.14
Klokov (KLOK2)
$293.80
Nantucket Bicycle Basket (NANT2)
$282.09
$83.31
Trail-Gator (TRAUP)
$236.20 $
Kawasaki (KAWA6)
$211.36 $
M-Wave (MWAV2)
$209.45
$69.55
Hollandia (HOLMU)
$208.29 $
Vuelta (VUEL3)
$194.95
Ventura (VENUP)
$136.53
$1.16
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12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T)
$897.36
$292.18
Polaris Ranger B.0 24 Full Suspension Bicycle (B00NXGSF46)
$330.72
Armor All Bike Care Products (B06XY6BH1V)
$307.16
$36.14
Klokov Olympic Weightlifting Bumper Plates (B072XR6LLJ)
$293.80
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR)
$269.43
Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C)
$212.43 $
Vuelta ZeroLite Track Comp 700C Wheel Set (B00H2AIL20)
$194.95
Mantis Heartbreaker 20 Kids Bicycle (B074JK3VQT)
$149.95
Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B SF)
$113.65
$-2.08
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$105.44
$64.50
Individual Products
Product
COGS
Change
Out of Stock
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514)
$389.44 $
36.78 %
Mantis Tri-Rad 24 Burgundy Adult Folding Tricycle (B06XJ43HZV / MA01A-16)
$366.68
$-6.72
4.93 %
Tour de France Stage One Vintage Fixie Bike, 700c Wheels, Men's Bike, Blue,... (B005VLKKMQ / 31456)
$305.68
25.46 %
Mercedes-Benz GLK 300 Electric Ride-on Car, Black (B017YPAXG4 / MB002)
$302.59
$0.00
75.01 %
Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001)
66.34 %
Klokov 30 kg Olympic Weightlifting Bumper Plate (Single) (B072N6Q8QG / 0102-PASM-3005)
$293.80
0.00 %
Mercedes-Benz GLK 300 Electric Ride-on Car, Red (B017YPAWLK / MB003)
$292.18
90.78 %
Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05)
$249.21
$26.67
6.68 %
Polaris RMK Full Suspension Mountain Bike, 26 inch Wheels, 18.5 inch Frame,... (B00LUFF6RQ / PO MT)
$213.46
0.65 %
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$212.43 $
0.48 %
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13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Polaris Ranger B.0 24 Full Suspension Bicycle (B00NXGSF46)
$330.72
Klokov Olympic Weightlifting Bumper Plates (B072XR6LLJ)
$293.80
Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T)
$897.36
$292.18
Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR)
$269.43
Vuelta ZeroLite Track Comp 700C Wheel Set (B00H2AIL20)
$194.95
Mantis Heartbreaker 20 Kids Bicycle (B074JK3VQT)
$149.95
Mr. Tuffy Bicycle Tire Liner (B0754G5NKV)
$69.19
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI)
$105.44
$64.50
Kenda Small Block 8 XC Mountain Bike Tire (B0017SC12O)
$60.68
Nantucket Bike Basket Co. Cisco Madaket Creel Basket with Lid (B074JKWB6R)
$60.57
Increasing Individual Products
Product
COGS
Change
Out of Stock
Tour de France Stage One Vintage Fixie Bike, 700c Wheels, Men's Bike, Blue,... (B005VLKKMQ / 31456)
$305.68
25.46 %
Klokov 30 kg Olympic Weightlifting Bumper Plate (Single) (B072N6Q8QG / 0102-PASM-3005)
$293.80
0.00 %
Mercedes-Benz GLK 300 Electric Ride-on Car, Red (B017YPAWLK / MB003)
$292.18
90.78 %
Polaris RMK Full Suspension Mountain Bike, 26 inch Wheels, 18.5 inch Frame,... (B00LUFF6RQ / PO MT)
$213.46
0.65 %
Kawasaki DX Full Suspension Mountain Bike, 26 inch Wheels, 19 inch Frame, M... (B00MVQYS3G / KA MT)
$211.36
93.08 %
Vuelta ZeroLite Track Comp 700C Wheel Set (Black) (B008B2H3S6 / )
$194.95
72.59 %
Polaris Ranger Full Suspension Mountain Bike, 26 inch Wheels, 18 inch Frame... (B00LGMY12Y / PO MT)
$165.36
48.27 %
Polaris Ranger Full Suspension Mountain Bike, 24 inch Wheels, 17 inch Frame... (B00LGMY174 / PO MT)
36.91 %
Mantis Girl's 20-quot- Heartbreaker BMX Bike (B018SPJ3D8 / MA JV)
$149.95
16.44 %
CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B)
$134.72
71.15 %
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14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C)
$212.43 $
Kenda Kozmik Lite II Tire (B01MXJ9831)
$0.00
$-72.84
Mantis Flipside 16 Kids Bicycle (B074KRWZY9)
$-63.09
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B073R1MC2C)
$20.55
$-22.99
Ventura Double-Leg Side Kickstand (B074HPXXV8)
$-18.88
Ventura South Shore Plastic Bicycle Basket (B01N3JQWWL)
$-11.78
Ventura Classic Eco Floor Pump (B01M5LF6NM)
$-11.69
Ventura Bicycle Mirror (B074K3JSTF)
$-11.60
Ventura Kid's Horn (B072KZYQ3V)
$-11.16
M-Wave Silicone-Covered Bicycle Cable Lock, 2' x 12mm, Green (B0718VQQQ9)
$-10.12
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$0.00 $
0.00 %
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$212.43 $
0.48 %
Hollandia M1 Land Cruiser Bike, 26 inch Wheels, 18 inch Frame, Men's Bike, ... (B004XYZWLG / HOLL-3) $
45.43 %
Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514)
$389.44 $
36.78 %
Hollandia Holiday F1 Cruiser Bike, 26 inch Wheels, 11 inch Frame, Women's B... (B004XSDAKW / HOLL-2)
$208.29 $
19.57 %
CFG Women's Tough Cruiser, 26-quot-, Pink (B06ZZBGRVX / BKW-9912A) $
36.84 %
Exustar E-PR200CK-TI Road Bike Pedal, Black/Gold, 86x89mm (B00E0GN6E2 / E-PR200CK-TI) $
77.78 %
Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA JV) $
CFG Women's Vintage Cruiser, 26-quot-, Red (B071CK3F5N / BKW-9902A) $
Mantis Flex Folding Bike, 16 inch Wheels, 11 inch Frame, Unisex, White (B00DG4HF8W / 67420) $
73.65 %
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15. Appendix
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16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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17. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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