1. Wow! engaging learners, enriching learning & energising teaching. Kirsten Hardie, National Teaching Fellow Associate Professor, Arts University at Bournemouth Kirsten

2. Images of AUB students: © AUB

3. Educationalists disregard, both in their books and in their schools, the origin and purpose of the objects in museums; they use them as the basis of their courses and urge on their pupils to outdo examples already exceptional of their kind, thus encouraging them to fill our lives with the impractical showpieces with clutter and distort our existence. Le Corbusier, Decorative Art Today, 1925.

4. Inspiration for the AUB collection came from my use, as a students, of the Staffordshire University collection which is now called the Betty Smithers Collection Image of AUB items: © Kirsten Hardie

5. Images MoDiP items: © MoDiP, AUB

6. - inform, excite and inspire - creative ideas - critical and analytical skills -communication -support specialist study – social, cultural, political, economic, technological & historical -the study of design, materials, manufacture and technology -to explore issues and attitudes - taste, popular culture, trends, styles and design -to integrate theory and practice

7. learning Student centred Experiential Problem-based Fun Memorable Accessible

8. Subjectively Objectively Experience of objects and lifestyle preference Influence – eg. media, exhibitions Education – knowledge of objects… Fashion, styles Aesthetic judgement - taste Lifestyle preference Images MoDiP items: © MoDiP, AUB Design judgements

9. Social meanings of everyday domestic items Values Positioning - hierarchies Subjective Personal - ‘ individual delectation’ Attfield,J. 2005 Memory and history Material culture Different attitudes, perspectives ‘corntemporary’ Images MoDiP items: © MoDiP, AUB

10. function and form use ergonomics size, handling, storage recycling shape colour style

11. Alessi Images MoDiP items: © MoDiP, AUB

12. ergonomics Images MoDiP items: © MoDiP, AUB

13. Factors in the development of design social, cultural, historical, technological… What Where it happens When Connections People – creators, manufacturers, marketing, audiences, consumers

14. ‘..abundance is responsible for well-designed consumer products that transcend functionality and appeal to us on an emotional level. But not only does abundance move us to demand and buy things that look and feel cool, it also frees us to pursue nonmaterial transcendence, meaning and fulfilment.’ Need for appealing design, emotion. empathy and playfulness. Daniel Pink. (2005) A whole new mind: moving from an information age to the conceptual age.

15. Image of toilet brushes: © Kirsten Hardie

16. ‘Only against a backdrop of abundance could so many people seek beautiful trash cans and toilet brushes – converting mundane, utilitarian products into products of desire.’ Daniel Pink. (2005)

17. location - environment - context Image of toilet brushes: © Kirsten Hardie

18. ‘Good design is intelligence made visible.’ Frank Pick; London Underground Image of AUB item: © Kirsten Hardie

19. ‘Design is doing things differently, and better’. James Dyson

20. plastic & nylon bristles grip & protection

21. materials production process manufacture cost target audience competitors marketing

22. Image of Alessi toilet brush -AUB item: © Kirsten Hardie

23. Image © K.Hardie

24. ‘Less is More’ Louis Sullivan

25. ‘Less is not more, less is a bore’ Robert Venturi Image of toilet brush: © Kirsten Hardie

26. ‘Ah, Good Taste! What a dreadful thing! Taste is the enemy of creativeness.’ Pablo Picasso Image of toilet brushes -AUB items: © Kirsten Hardie

27. Kitsch defies definition to cheapen, novelty, bad taste, sentimental, souvenirs, throwaway, mass produced, poor quality, cheap materials, jokey, happy, trash aesthetic, crude, smut, vulgar, inauthentic, synthetic, false? ‘Kitsch is the culture of the masses’ Art critic: Clement Greenberg

28. Image of toilet brushes -AUB items: © Kirsten Hardie

31. Enjoyment, Inspiration and Creativity Knowledge and Understanding Skills Reflection Attitudes and Values Action, Response, Reflection, Behaviour Group work

32. Thank you Kirsten Hardie khardie@aub.ac.uk