1. HOW TO BECOME A MEDIA POWERHOUSE

3. THE BUYING FUNNEL

4. ALYKA EXAMPLE STRONG, DIVERSIFIED ONLINE LEAD GEN

5. ALYKA EXAMPLE SOURCE OF ONLINE LEADS

6. BUILDING YOUR MEDIA POWERHOUSE:
SEO

7. STEP 1 – FIND THE KEYWORD(S) YOU WANT TO TARGET

8. STEP 1 – FIND THE KEYWORD(S) YOU WANT TO TARGET
Tool to use: OR
Google the phrase: “google keyword planner”

9. Clever Keyword Strategies:
Niche locations
Web design subiaco
Niche services
UX perth
Social media perth
Facebook marketing perth
Perth web agency
Suppliers
Kentico perth
Clients
Radiant lighting perth
The Lucky charm
Other services
Iphone apps perth
Iphone app development perth

10. STEP 2 – WRITE YOUR CONTENT AROUND A KEYWORD THEME
Re-write a service page or
Write a new blog article
More than 200 words per page
Target 1 keyword only per page. Don’t dilute.
Case study
Keyword: “Ultimate Digital Strategist in the World”

11. STEP 2 – WRITE YOUR CONTENT

12. STEP 2 – CREATE A PAGE NAME & URL WITH YOUR KEYWORD IN IT

13. STEP 3 – INSERT KEYWORD INTO H1 TITLE

14. STEP 4 – USE PROPER HEADING TITLE TAGS

15. STEP 5 – INSERT YOUR KEYWORD INTO THE CONTENT A FEW TIMES (NATURALLY)

16. STEP 6 – WRITE YOUR METATAGS

17. STEP 6 – WRITE YOUR METATAGS
The Ultimate Digital Strategist in the World
The ultimate digital strategist in the world also requires the bearer to have

18. STEP 6 – WRITE YOUR METATAGS

19. STEP 7 – BUILD YOUR AUTHORITY

20. STEP 7 – BUILD YOUR AUTHORITY
Domain Authority
Page Authority
Tools
Domain & Page Authority Checker:
SEO Analyser:

21. STEP 7 – BUILD YOUR AUTHORITY VIA BACKLINKS
Directory sites, blog sites
- Truelocal
- Hotfrog etc
Client sites
Partner sites
Supplier sites

25. STEP 8 – ENJOY YOUR #1 RANKING

26. STEP 8: BUT WHAT ABOUT CONVERSION??

27. STEP 8: CONVERT YOUR TRAFFIC

28. STEP 9: TRACK WHAT IS WORKING

30. Super detailed tracking

31. STEP 10: REPEAT 1-10

33. CREATING YOUR MEDIA POWERHOUSE: SOCIAL MEDIA

34. 1. CHOOSE YOUR CHANNELS

35. 2. BE YOURSELF

36. Personal, insightful, text focus

37. Direct, controversial, text focus

38. Direct, inspiring, controversial, text focus

39. Fun, punchy, visual

40. 3. TELL STORIES

44. 4. CONNECT WITH INFLUENCERS & TAG THEM

45. 5. USE RELEVANT HASHTAGS

46. 6. MIX IT UP

47. 7. BE CONSISTENT

48. 8. RESPOND & ENGAGE WITH PEOPLE

49. 9. STOP OVERTHINKING

51. HOW TO RECYCLE CONTENT

52. Slice and dice
Event
Blog article
Image
Video
Podcast

53. USE SOCIAL MEDIA PAID ADS TO LASER TARGET YOUR AUDIENCE

54. SOCIAL MEDIA PAID ADS

55. STEP 1: SET YOUR GOALS

56. STEP 2: DEFINE YOUR MESSAGE

57. STEP 2: SET UP YOUR DEMOGRAPHIC TARGETING

58. COOL TIP – CREATE A CUSTOM AUDIENCE

59. COOL TIP – TARGET YOUR LIKERS & THEIR FRIENDS

60. STEP 3: SET YOUR BUDGET

61. STEP 4: DESIGN YOUR AD

62. Examples of Good Ad

63. COOL TIP – LEAD GENERATION ADS

64. COOL TIP – FACEBOOK REMARKETING

65. STEP 5: PUBLISH & OPTIMISE

66. STEP 5: PUBLISH & OPTIMISE

67. STEP 5: PUBLISH & OPTIMISE

68. STEP 6: TRACK YOUR RESULTS

69. BUILDING YOUR MEDIA POWERHOUSE: REMARKETING

71. CREATING YOUR MEDIA POWERHOUSE: PODCAST MARKETING

72. LEARN FROM THE BEST

73. MAP YOUR MEDIA POWERHOUSE STRATEGY

74. WHERE TO START?

75. LinkedIn - Search Zion Ong
HOW TO GET ME
LinkedIn - Search Zion Ong