1. AN EVOLVING INFRASTRUCTURE
MOBILE MESSAGING
AN EVOLVING
INFRASTRUCTURE

2. Messaging apps exploded when they set people free from costly data plans and restrictions

3. 75% of internet users today use some sort of a messaging app
Business Insider

4. Millennials go-to method for communicating

5. Business Insider

6. Top four messaging apps have 2
Top four messaging apps have BILLION monthly active users worldwide
Globalwebindex
Business Insider

7. "Soon messaging will become like electricity -- ubiquitous and involved in nearly everything we do.“
As NeimanLab's Joseph Lichterman predicted,
Joseph Lichterman, Neiman Labs

8. Messaging vs social media
SOCIAL INTERACTION WITHOUT THE CLUTTER
Social broadcast content and messages to a broad audience
Messaging easily interact one-on-one
Messaging – no data plans free unlike text messaging
Outgrowth of text messaging
Privacy versus public
Remove barriers to ALL digital interactions and transactions
Social interaction without the clutter

9. Social broadcasts content to a broad audience
Messaging easily interact one-on- one or one-to-several
Outgrowth of text messaging
Messaging – no data plans free unlike text messaging
Social media is public while messaging can be private
Messaging removes barriers to ALL digital interactions and transactions

10. Skype & Blackberry Messenger started trend

12. Each of the top messaging apps have their own regional strongholds

13. Global leader – Over 1-BILLION users
109 countries % of the world
Brazil, Mexico, India, Russia, South America, Europe, Africa, Asia, and Oceania
Founded in 2009
Bought by Facebook 2014 $19-billion
55 employees
Free for first year-then $1/yr- now free
Based in Mountain View, CA
42-billion messages sent daily
16-billion photos shared daily
53-languages
250-million videos shared daily
Proprietary, cross-platform, encrypted instant messaging client for smartphones

14. Also known as Messenger Can send money in US
1-BILLION users
49 countries
US, Australia, Canada
Launched in 2011
Also known as Messenger
Can send money in US
2014- separates from FB app
2015 – Businesses custom layouts, shipping status, personalization
2016 – Group calling up to 50 & chatbot support
2016 – Messenger Lite – no voice
As per Facebook 2016 – user number and world population
- chart
Instant message service and software application integrated into Facebook web-based chat feature

15. FACEBOOK MESSENGER
As per Facebook 2016 – user number and world population
- chart

16. Only other messaging app with 10 or more countries.
Strong in Eastern Europe and Iraq, Libya, and Sri Lanka. 

17. Used for an average of 40 minutes every day
Line, WeChat, & Telegram  in multiple countries in Asia & the Middle East.
In Japan Line is huge:
Used for an average of 40 minutes every day
83% of female and 66% of male smartphone owners use Line
Vast majority use it daily
SimilarWeb -
eMarketer -

18. CHINA
You can live your entire life within WeChat. It takes a phone full of apps to replicate its functionality.
People use it to talk with friends & colleagues, book train tickets, get their laundry done, order dinner, play the lottery, pick out clothes and play videogames.
It’s the remote control for their smart home, a mobile bank, and a way to renew a visa.
Wired.com

19. Communicates and allows orders on Facebook Messenger
EVERLANE
Communicates and allows orders on Facebook Messenger
Be where the customer is right now – bring experience to the customer rather than waiting for the customers to come
Don’t offer a phone number or collect addresses

20. 10% sales are solely through WhatsApp
RARE PINK
10% sales are solely through WhatsApp
Can be only online medium available to customers while at work
Means they won’t be hunted by advertisers so the surprise can stay more secret to their finances
People like the ongoing chat interface and the ease of flicking through photo attachments – can’t do that w
Designing, choosing, and pricing with a sales associate will all take place on the messaging app
People give the brand permission to talk to them on WhatsApp

21. Was first connected hotel suite in the world
LINQ HOTEL LAS VEGAS
Was first connected hotel suite in the world
Visitors used WeChat to control their scenes and environment
Using messaging app can set lighting, sound, door locks, coffee maker and more
Can schedule a timer for your favorite wake-up routine