1. Carinna Rosales Co Director carinna@seedwinnipeg. ca www. seedwinnipeg
Carinna Rosales Co Director

2. Vision SEED envisions a world where opportunities exist for all people and communities to realize their hopes. Mission To build strong communities and increase opportunities for people through financial empowerment programs and services.

3. Asset Building Programs (ABP) Business Development Services (BDS)
Matched Savings
Money Management Training
Access to Benefits
Indigenous Community Collaboration
English As an Additional Language Supports
Business Enterprise Support & Training (BEST)
Recognition Counts
Program Delivery Partnerships, Research, Broader Outreach

4. Business Development Services
Goal: To support an average of business per year
Last year- we supported 34 small businesses to launch/expand, created 49 jobs
Goal: To support 1-2 coops or social enterprises per year
Last year- we worked with 8 social enterprises and 2 cooperatives in various stages of development
Social enterprise/coop work created 25 new jobs and maintained over 72 full and part time positions

5. Diversity Food Services
Social Enterprise
The University of Winnipeg
Diversity Food Services
A Social Enterprise Owned by two non-profit community organizations:
University of Winnipeg Community Renewal Corporation (UWCRC)
Supporting Employment and Economic Development Winnipeg (SEED)
Both non-profits set up wholly owned for-profit subsidiaries which entered into a joint venture. UWCRC holds 52% of the shares and SEED 48% of the shares. The Joint Venture agreement addressed issues that might arise due to differences in organizational size and future ability to invest, and listed the right to sell shares to the workers in the future.

6. Separately incorporated not-for-profit, charitable organization
UWCRC
Separately incorporated not-for-profit, charitable organization
Culture of Small CED Organization
Centre for Partnership Development & Implementation of Development Strategies

7. The University of Winnipeg
SEED Winnipeg
The University of Winnipeg
SEED Winnipeg, Inc
SEED Winnipeg’s mandate is to reduce poverty through providing Business Development and Asset Building Programs and Services.

8. The University of Winnipeg
Diversity Food Services
The University of Winnipeg
A joint venture that produces multi-ethnic, high quality, nutritious, and flavourful food in an environment that champions the farmer, the chef, and the service staff.
Diversity Food Services

10. The University of Winnipeg
Diversity Food Services
The University of Winnipeg
Why was Diversity created??
Alternative to institutional food service
Extremely poor- quality food at U of W
Response to meal- plan requirement
Carinna to speak to why SEED was interested in creating Diversity
Increasing #’s of newcomers with strong interest in food businesses
Lack of experience doing business in Canada
Many more regs
No Canadian work experience
Job creation mechanism
Quality of the job and share ownership were especially important

11. The University of Winnipeg
Business Goals
The University of Winnipeg
Financial Goals
Self-supporting
Profitable
Can support social goals
Social Goals
Quality jobs
Hiring from local Indigenous and Immigrant community
Local & organic, direct, fair- trade, and healthy
Share ownership
Environment
Though project would initially receive development and training grants the business plan had to show profitability based on sales and training supports available to any business. Diversity made a profit in the first year following all procurement and sustainability criteria and was able to increase benefits in the second year was able to implement a health benefit plan fully paid by the business

12. The University of Winnipeg
Diversity Work Force
The University of Winnipeg
Diversity provides job opportunities for new Canadians, Indigenous people, and community residents – over 30 cultural groups represented
Goal: 65% employment of target demographic across company
- ethnically diverse origins including Cuba, Sudan, Nigeria, Philippines, First Nations, Moldavia, Ethiopia, Haiti, China, Somalia, Italy, Serbia, Iraq and Burma
Training has occurred in areas such as customer service, time management skills, hygiene, kitchen equipment usage, safe food handling, cashier duties as well as meal preparation
It’s Good Business; Food Handlers; Manitoba’s Best (customer services); Integrated Workplace Strategies; Basic Business Math; First Aid & CPR; as well as sessions introducing co-operatives
Canadian, Aboriginal, Metis, American, Scottish, Filipino, Nigerian, Sudanese, Burmese, El Salvadorian, Afghan, Eritrean, Paraguan, Maldovian, Somalian
Objectives for training staff in Sustainable practices with the aim:
To reduce composting and recycling contamination rates in food service areas and of food-service related items throughout the University
To divert more compost and recycling from landfill
To increase awareness of environmental issues related to recycling, composting, and trash disposal among Diversity staff.
To enable Diversity staff feel comfortable encouraging Diversity customers to use re-usable containers when possible and to properly dispose of other Diversity products.
To provide professional development training to Diversity staff.

13. The University of Winnipeg
Challenges
The University of Winnipeg
Managing ebbs and flows of academic cycle.
Economic viability of buying local & organic, as well as sustainable packaging.
Securing local quantity and quality (at start up phase)

14. Challenges Prioritizing Social and Business goals
Management Fit and Skills
Balancing costs and efficiencies
Cash Flow (Feast and Famine cycle)
Multiple Stakeholders
Social Finance is only emerging in Manitoba
Meal Plan (is a plus and a minus)
Impact Evaluation
Succession Planning
Students/Owners/Funders/Lenders- multiple stakeholders
C and K to talk about each point- using specific examples

15. Committed managers with strong relationships to local food producers.
Enabling Conditions
Committed managers with strong relationships to local food producers.
Strong support from UW senior administration.
Start Up Grants from Province of Manitoba, United Way of Winnipeg for training program and wage subsidy

16. Enabling Conditions
Partnership with SEED Winnipeg (brought leadership expertise, access to alternative funding sources, and employees).
Existence of UWCRC.
Expansion of student residence facilities created the need for a meal plan.

17. The University of Winnipeg
Enabling Conditions
The University of Winnipeg
New site/business growth
Fort Whyte Alive- Buffalo Stone Café
Players Golf Course- Eagle’s Roost Café
Partnerships
Champions
Anchor Institution Model
Social Enterprise Manitoba (via CCEDNET)
Social Finance emerging in MB

18. What Has Diversity Done?
People
People
EAL training- 1st year
Plain language forms
Visuals
Multiple shifts to accommodate schedules
Career laddering plans
Health benefits
Operations Mgr support
Wholesale food purchasing
Above minimum wage
Explored/exploring share ownership
Sharing of company information
SEED support and programs

19. What Has Diversity Done?
Planet
Planet
Compostable cutlery and dishes
Local farmers as suppliers (reducing carbon footprint, local food, keep $ local)
Organic and fair trade when possible
Assisted University of Winnipeg achieve Sustainability Awards
Increased education and awareness to students and customers (Eat Like you Give Damn)

20. What Has Diversity Done?
Financial
Financial
Year over year increases in sales
Decreased number of local suppliers to increase efficiencies
Revised and developed numerous systems/processes (efficiencies)
Brought the company to profitability
Explored/exploring share ownership
Skills and ability to expand- keeping eye out to respond to opportunities
Relationships with ACU and Jubilee Fund

21. Diversity Food Services Today
People
Management Team
+90 Staff at Peak times
Strong Board of Directors
Business
Pangea’s Kitchen
Café Bodhi
The Malecon
Elements
Buffalo Stone Café
Diversity to Go Retail Line
Catering
Players Golf Course –Eagles Roost Café
Impacts
Job Creation
Less reliance on social services
Self Employment
Skill development
Career ladders
Less seasonality
Changing the NORMS
Environmental improvements

22. WHAT IS A CO-OP?
Cooperatives (or "co-ops") are legally incorporated organizations owned by their members who use their services or purchase their products.
Co-ops can provide virtually any product or service, and can be either non-profit or for-profit enterprises.
As its name implies, a cooperative is people coming together to meet a common need. The cooperative business enterprise model is inherently ethical in its treatment of its members, employees, suppliers and the environment.
Co-ops serve a range of sectors, including housing, food, worker, agriculture, service, financial, youth, aboriginal and community.
Co-ops are democratic, member-owned organizations. They are responsible to their own members. The members determine how the co-op will be run, elect the Board of Directors and allocate the profits of the co-operative among its member-owners.
As businesses driven by values not just profit, cooperatives share internationally agreed values and principles and act together to build a better world through co-operation.

23. Detta Clean Workers Co-op was founded in 2015 by a group of six individuals who got together with a mission to provide the highest standard of residential and commercial cleaning services to customers in Winnipeg and its neighboring communities, while at the same time creating full time jobs for its members and improving working conditions in the cleaning industry.  
The worker cooperative business structure allows members to enjoy democratic ownership in their business and access to the profits of their labor.
Detta Clean Worker Co-operative aims to provide the highest quality, consistent cleaning services to our commercial and residential clients. 

24. Social Purpose Business
WhiteGloves Mission: To support and empower newcomers, people of the indigenous, and others with barriers to become innovative members of our community and become independent and serve the greater good.
WhiteGloves Cleaning Services holds the promise of real progress in addressing today’s most pressing challenges, such as narrowing economic inequalities and slowing global warming.
WhiteGloves achieves its mission by:
Building valuable peer-to-peer connections among influential business leaders, social entrepreneurs, impact investors who support a triple bottom line: people, planet and profit
Fostering high-impact collaborations with community organizations that build a just, humane and sustainable Winnipeg
Supporting whole-person leadership to enable others to succeed and grow, both personally and professionally.
Contributing to an ecosystem that enhances and supports these solutions and promotes a just sustainable economy.

25. Community Economic Development (CED) Principles
Use Of Locally Produced Goods And Services
Production Of Goods And Services For Local Use 
Local Re-investment Of Profits 
Long-term Employment Of Local Residents 
Local Skill Development 
Local Decision-making
Public Health 
Physical Environment 
Neighborhood Stability 
Human Dignity 
Support For Other CED Initiatives 

26. The Journey of a Newcomer
Sumegha Gupta
NSD Tech