1. Spennymoor Town F.C. Youth
Strategy Document
July 2016

2. Spennymoor Town Football Club
Academy Board
Academy Management Team
First Team Board
First Team Management

3. Spennymoor Town Football Academy DNA
Who we are
The Player
FA Charter Standard Community club
Ambassadors for the local community
Provide football for ALL – inclusive
Provide opportunities to progress in the game
Give players a sense of identity and belonging
We follow the FA Respect Initiatives
Confident
Decision maker
Receptive
Passionate
Respectful to all
Be a good role model and example to all
Have high aspirations
Player:-
Using appraisal system
Training
Recruitment
Positive challenging environment
Reward and recognition of achievement
Parents:-
Communication – social media and local press
Child Welfare Officer
Honesty
Coaches:-
Meetings
CPD – provided by the FA and Spennymoor Town
Coaches Packs
FA Support
Coaching qualifications
How We Coach
How We Play
Strive for excellence
In an environment that is safe and supportive, planned and controlled, fun, enthusiastic and positive
Qualified licensed coaches at all levels
Inclusive of all abilities
Knowing the strengths and characteristics of ALL players
Differentiated
Without fear – in a positive and caring environment
In a fun and challenging environment that allows players to express themselves both technically and personally
Without pressure
With a sense of identity

4. Spennymoor Town F.C Youth Strategy
Vision
# 1 Non League football youth system in the North East
Objective
To provide football opportunities for all children in Spennymoor area
Scope
# 1 choice for all children from ages 3-18 in local area
Professional coaching
Top class facilities
Financially self sufficient
Community Engagement
As defined by the Win Strategy…
Vision What we want to be
Strategy Our competitive game plan (objective, scope, advantage)
Competitive Advantage
Teams at all age groups
Local media coverage
Girls football at all age groups
First team mascots / ball boys / girls
All coaches qualified to level 2
Coaching structure
Specialist coaching (Goal keeper etc.)
Training facilities
Top class pitches
Professional kit
Winter training facilities
Physio available
Team subscriptions
Fundraising events
Sponsorships
Grants
Awareness
Engagement
Contribution
Spennymoor Town F.C. Code of Conduct

5. Spennymoor Town F.C Youth Strategy
Vision
# 1 Non League football Youth system in the North East
Objective
To provide football opportunities for all children in Spennymoor area
Scope
# 1 choice for all children from ages 3-18 in local area
Competitive Advantage
Teams at all age groups
Local media coverage
Girls football at all age groups
First team mascots / ball boys / girls
As defined by the Win Strategy…
Vision What we want to be
Strategy Our competitive game plan (objective, scope, advantage)
Initiatives
Pre small sided
Small sided
9 aside
11 aside
Mentors for each group
Links with BBC
Links with ITV
Local Press / Radio
Social media platform
School visits
Open days
Trials
Link with Durham / Sunderland Ladies
Rota for teams that are interested
Half time mention
Train on pitch
Photo with first team
Spennymoor Town F.C. Code of Conduct

6. Spennymoor Town F.C Youth Strategy
# 1 Non League football Youth system in the North East
Vision
Competitive Advantage
All coaches qualified to level 2
Coaching structure
Specialist coaching (Goal keeper etc.)
Initiatives
Small sided
9 a side
11 a side
Mentors available for all coaches
Goal keeping coaching
Mentors also trained to deliver coaching methods
Scope
Professional coaching
Objective
To provide football opportunities for all children in Spennymoor area
Spennymoor Town F.C. Code of Conduct
As defined by the Win Strategy…
Vision What we want to be
Strategy Our competitive game plan (objective, scope, advantage)
Coaching Badge training education available
Child welfare training
First aid training

7. Spennymoor Town F.C Youth Strategy
Vision
# 1 Non League football Youth system in the North East
Objective
To provide football opportunities for all children in Spennymoor area
Scope
Top class facilities
Competitive Advantage
Training facilities
Top class pitches
Professional kit
Winter training facilities
As defined by the Win Strategy…
Vision What we want to be
Strategy Our competitive game plan (objective, scope, advantage)
Initiatives
Training equipment provided
Education on football available
Small sided
9 a side
Full size pitches
All pitches marked out corner flags and nets
All pitches maintained
Strips provided
Training clothing provided
Replaced to match first team kit on a regular basis
Indoor and outdoor all weather pitches provided
Spennymoor Town F.C. Code of Conduct

8. Spennymoor Town F.C Youth Strategy
Vision
# 1 Non League football Youth system in the North East
Objective
To provide football opportunities for all children in Spennymoor area
Scope
Financially self sufficient
Competitive Advantage
Team subscriptions
Fundraising events
Sponsorships
Grants
As defined by the Win Strategy…
Vision What we want to be
Strategy Our competitive game plan (objective, scope, advantage)
Initiatives
All team members regular contribution
Tracking systems in place with bank
Sportsman’s dinners
Race nights
Sub committee
Possible local industry
Signage
Match sponsors
Team or Player sponsors
Local exploration
National exploration
European exploration
Spennymoor Town F.C. Code of Conduct
Rev 4 – July 2016

9. Spennymoor Town F.C Youth Strategy
Vision
# 1 Non League football Youth system in the North East
Objective
To provide football opportunities for all children in Spennymoor area
Scope
Community Engagement
Competitive Advantage
Breadth of Knowledge & Contacts
Sporting Community Leadership
Local Government
Coaching Resource
As defined by the Win Strategy…
Vision What we want to be
Strategy Our competitive game plan (objective, scope, advantage)
Initiatives
Local Council support schemes
Local School initiatives
Local sports clubs affiliations
Utilisation of resources
Council agenda
Awards and recognition events
Media coverage
Best in Class awareness
Strength and depth knowledge & education
Spennymoor Town F.C. Code of Conduct
Rev 4 – July 2016

10. Questions? Comments