1. Fast Track Insights Weekly Summary September 3rd - September 9th
Cyclone Bicycle Supply
Prepared on September 13th 2017
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2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary
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4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
Missing Product Detail
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5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks Oversized Carton PO - On-Time Non-Compliance
Unfilled by cancel date
ASN - On-Time Non-Compliance
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10. Category Activity Category Shipped COGS September 3rd - September 9th
Change over last week
9000 Cycling Bike Locks
$32,028.48
$-10,784.66
9000 Cycling Drivetrain and Accessories
$25,058.42 $
9000 Cycling Tires
$18,371.91
$1,125.19
9000 Cycling Accessories
$16,674.65
$-5,687.95
9000 Cycling Handlebars- Stems- and Seatposts
$11,432.82
$-1,244.61
9000 Cycling Brake Parts and Accessories
$8,479.14
$-1,524.48
UNKNOWN - UNKNOWN
$5,398.27 $
9000 Cycling Wire Bead Tires
$3,985.13 $
9000 Cycling Tubes
$2,693.70 $
9000 Cycling Bike Cleaners and Lubes
$1,962.70
$-20.60
9000 Cycling Tools
$1,597.43
$-31.49
9000 Cycling Pedals
$1,286.70
$51.74
9000 Cycling Uncategorized
$1,261.04
$46.16
9000 Cycling Wheels
$1,076.72
$-1,467.10
9000 Cycling Chest -amp- Body Protective Gear
$1,058.29
$193.34
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11. Brand Activity Brand Shipped COGS September 3rd - September 9th
Change over last week
SRAM (SRAM0)
$32,182.73
$-1,953.41
Kryptonite (KRYA0)
$31,261.37
$-10,435.99
Maxxis (MAXAP)
$11,483.32
$1,753.76
UNKNO
$10,710.41
$-3,096.82
Race Face (RACA7)
$7,367.46
$-1,540.16
SCHWALBE (SCHAW)
$6,911.81 $
Kool Stop (KOOAF)
$3,317.18 $
Cane Creek (CANDE)
$3,148.18
$157.05
Truvativ (TRUCD)
$1,708.85
$727.62
Avid (AVID0)
$1,690.14 $
Sta Tru (STAJU)
$1,448.57
$-1,122.09
Mirrycle (MIRAK)
$1,402.74
$-2,842.31
ProGold (PROJV)
$1,386.98 $
KENAS
$1,212.08
$-63.40
Race Face (RACBD)
$1,086.33
$93.16
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12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$21,889.24
$-1,735.38
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$3,376.47
$-6,781.05
DZ Nuts Pro Chamois Cream (B008F9J16M)
$3,007.22 $
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$2,763.20 $
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$2,106.81
$565.24
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$2,086.16
$253.25
Race Face 104mm Single Chain Ring (B00DBRV9EK)
$1,664.86
$47.42
SCHWALBE Marathon Plus HS 440 Wire Tire (B00PUHTXSS)
$1,448.78
$89.17
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK)
$1,423.02 $
Maxxis Minion Front Exo KV 3C 27.5x2.30 Tubeless ready Black Tyre (B01F1H2ZWW)
$1,415.90
$519.29
Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$21,889.24
$-1,735.38
2.48 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$3,376.47
$-6,781.05
0.23 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$3,007.22 $
0.22 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$2,350.01
$-45.75
0.13 %
Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x (B00EEEBO2G / TB )
$1,913.01
$600.16
0.00 %
Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB )
$1,415.90
$519.29
0.85 %
SRAM Eagle XG speed MTB Cassette 10-50T Black (B01DUSCXQW / )
$1,257.55
$754.53
Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB )
$1,200.32
$487.63
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$981.60
$-1,227.00
Kool Stop Bicycle Brake Pads with X Pad (Dura-Ace/Ultegra) (B0014BRW6E / )
$979.32
$339.43
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13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
SRAM XX1 BB30 1X11-Speed Q-Factor with 32T Direct Mount Ring withou... (B0127E7B9O)
$795.36
SRAM XG Speed Cassette (B01IDGK7DM)
$1,257.55
$754.53
RockShox Pike RCT3 Solo Air 130 Fork in (B013IJSEIO)
$635.61
Maxxis Ardent TR EXO Tire (B00OAWWPCA)
$2,106.81
$565.24
Maxxis Minion Front Exo KV 3C 27.5x2.30 Tubeless ready Black Tyre (B01F1H2ZWW)
$1,415.90
$519.29
Sram X.0 Grip Shift Shifter (B00823P6Q0)
$478.28
Schwalbe Marathon Winter HS 396 Studded Mountain Bicycle Tire - Wire Bead (B003TNOZV0)
$450.26
SRAM XX Obsidian Front Brake 2016 (B01FQ33S0Y)
$380.34
SRAM X01 94BCD 1x11-Speed Chain Ring (B00GZJ6KLS)
$672.00
$373.80
SRAM Avid Centerline Rotor (B0127D922E)
$384.10
$336.41
Increasing Individual Products
Product
COGS
Change
Out of Stock
SRAM XX1 BB30 1X11-Speed Q-Factor with 32T Direct Mount Ring withou... (B00RQW18BU / )
$795.36
0.00 %
SRAM Eagle XG speed MTB Cassette 10-50T Black (B01DUSCXQW / )
$1,257.55
$754.53
RockShox Pike RCT3 Solo Air 130 Suspension Bicycle Fork, 27.5-quot- (B00V8SGHVY / )
$635.61
3.15 %
Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x (B00EEEBO2G / TB )
$1,913.01
$600.16
Truvativ X.0 BB30 2X10 Speed 175 Silver 42-28T Crankset (No BB) (B00553ZF5M / )
$540.92
Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB )
$1,415.90
$519.29
0.85 %
Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB )
$1,200.32
$487.63
Cane Creek 3G Thudbuster Long Travel Seatpost, 30.9 , Black (B001C65KK6 / ST3309K)
$478.82
3.03 %
Cane Creek 3G Thudbuster Short Travel Seatpost, 27.2, Black (B002CVBJDM / ST4272K)
$889.52
$444.47
SRAM TRUVATIV X.9 BB30 Crankset (180mm, 39/26T, 10 Speed) (B00JXKA0NU / )
$428.39
$428.16
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14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$3,376.47
$-6,781.05
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$21,889.24
$-1,735.38
SRAM XX1 X-DOME Cassette (B00A3FYU8A)
$981.60
$-1,227.00
SRAM Force 22 Hydraulic Disc Brake (B00NBLB4VY)
$0.00
$-1,046.12
DZ Nuts Pro Chamois Cream (B008F9J16M)
$3,007.22 $
SRAM Roam 60 Front Wheel (B00HLB1BR2) $
SRAM Force22 Crankset (B00D3ZRA0M) $
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$783.44 $
Kryptonite Kryptolok Series 2 Mini Bicycle U-Lock with Transit FlexFrame Br... (B074K8JKZD)
$538.33 $
SRAM BB30 Rival 22 Yaw Crankset (B00LGZ9DC4)
$131.31 $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$3,376.47
$-6,781.05
0.23 %
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$781.58
$-2,911.15
51.98 %
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$21,889.24
$-1,735.38
2.48 %
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$981.60
$-1,227.00
0.00 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$3,007.22 $
0.22 %
SRAM Roam 60 Front Wheel, 26-Inch/ 15/20mm (B00G9ZYMRC / )
$0.00 $
Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2, Black (B000T3BYH6 / ST3272K)
$589.70 $
28.32 %
SRAM Force22 Front 950mm Yaw Hydraulic Road Disc Brake (B00MAMLC9E / ) $
RockShox Boxxer RC Coil Inch Maxle DH Black Motioncontrol LS Alumi... (B00JYD7KWA / ) $
Kryptonite New York Legend 1590 Chain Bicycle Lock with New York Padlock Ch... (B001SMUBQC / ) $
70.77 %
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15. Appendix
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16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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17. Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net
Vendor Support
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