1. David vs. Goliath

2. START WITH CHALLENGING THE MOST ASSUMED TRUTHS ABOUT YOUR BUSINESS

3. common sense is failing us
Because quite frankly common sense is failing us – The rise of Trump, Brexit

4. Google’s biggest competitor didn’t turn out to be another search engine but a social networking site, which took a different approach to creating an online advertising platform

5. Sometimes size makes all the difference:
muffin makes it ok to have cake for breakfast

6. IT IS BETTER TO BE FIRST THAN IT IS TO BE BETTER
#II
IT IS BETTER TO BE FIRST THAN IT IS TO BE BETTER
It’s not about being better than the best. It’s about being the only one who does what you do.

7. not the best coffee but built an empire just by telling a different story around coffee
Starbucks, not the best coffee but built an empire by just telling a different story around coffee. The third place, not home, not work.

8. not a device maker or an OS maker, apple has created a category on its own

9. SOMETIMES YOU DON’T HAVE TO CAPTURE THE WHOLE JOURNEY.
#III
SOMETIMES YOU DON’T HAVE TO CAPTURE THE WHOLE JOURNEY.
JUST THE PURCHASE.

12. #IV
WHAT YOU NEED IS NOT A DIGITAL STRATEGY BUT A STRATEGY FOR THE DIGITAL AGE

14. LOOK FOR DEVIANT BEHAVIOURS & CAPITALIZE

15. Combining two unexpected: Dating & Location

17. Lastly, there are a whole bunch of DIY ways to get started if you are just starting out like using Instgram to get your product in front of your consumers & Line for transactions. Wix.com if you would like to create your own website and so on.
When selecting the agency go with the one that asks the right questions (recently…entreprenuer summit...)