1. Chapter 4 Business Model Canvas

2. Definition of Business Model
“A business model describes the rationale of how an organization creates, delivers, and captures value.”
(Osterwalder & Pigneur, 2010)
“A sustainable business model shows how an organization creates and delivers sustainable value that benefit various stakeholders.”
--Tih Sio Hong

3. Business Model Canvas Key Customer Customer Key Value Activities
Relationships
Segments
Partners
Proposition KA CR CS KP VP
Activities performed
Maintained
In business offering
Relationship with
Outsourcing partners
Customers
Partnering suppliers
Collaborators
Key
Channels
Solve problems
Serves one or
Resources CH
Satisfy customer
Several customer KR
needs
segments
Communication,
Asset required
Distribution,
To offer & deliver
Sales Channels
offering
Cost
Revenue
Structure
Streams CS
Cost of business RS
Revenue from successfully
offering
Offered to customers
Osterwalder & Pigneur (2010)

4. Business Model Canvas
Sustainability

5. Sustainable Business Model (SBM)
Key
Customer
Customer
Key
Value
Activities
Relationships
Segments
Partners
Proposition KA CR CS KP VP
Design
Develop trusted
sustainable
relationships
activities
Solve issues &
Serve &
Long-term
Satisfy needs in
educated
Collaborative
Key
Channels
Sustainable
customers
Partners
Resources
approach CH KR
Communication,
Renewable
Distribution
Assets &
Sales
Resources
channels
Cost
Revenue
Structure
Streams
Cost incur in value offering &
Reward from successfully CS RS
Minimize cost of relevant
create, design & offer
stakeholders
Sustainable Value
Adapted from Business Model Canvas (Osterwalder & Pigneur, 2010), prepared by Tih Sio Hong, UKM

6. Serve & educate Customers
Silent
Customer

7. Sustainable Value

8. • Communication channel
• Distribution channel
• Sales channel

10. Trusted Relationship

12. Renewable resources

13. Design sustainable activities
Bamboo Furniture Manufacturing

14. Long-term collaborative Partners

15. Minimize cost of relevant stakeholders

16. Sustainable Business Model for Training Company
Key Partners
Key Activities
Value Propositions
Customer
Customer Segments
Relationships
Design
Harmony Teamwork
*ASEAN
Training
Experience
Companies’ employees
Universities
Programmes Marketing
Activities
E-Community Member Club
Events
Cross-Cultural Experience
*Government agencies/
Key Resources
Channels
* Local travel agencies
Valuable Experience & Fun
Physical training locations
University students
Retired
Lecturers/ Trainers
*Eco-Hotels
Complementary
Online Training Space
Disneyland in Training world
Universities facilities
Young executives
Cost Structure
Revenue Streams
Marketing / Promotion
Training Fee
Sponsorship Membership
Trainer
Fee
honorarium
Training facilities rental

17. Sustainable Business Model - Refurbished Computer
Key Partners
Key Activities
Value Propositions
Customer
Customer Segments
Relationships
Refurbishing
Affordable
processing machine
Corporate PC rental
Marketing Activities
E-Community Member Club
Trade-in
*PC producers *Software
Key Resources
Channels
University students
companies
Physical outlets
Skilled operation workers facilities
Microsoft
Complementary
InterConnection TechSoup
Online reservation
Efficiency & Performance
Social communities
Cost Structure
Revenue Streams
Marketing / Promotion
Refurbished
Worker salary Trade-in cost
Rental Fee
Membership PC sales
Fee

18. Spanish Movie / Irish Music

19. The Groupon Business Model

20. ACISION-Global leader in mobile messaging

22. Now create your own Business Model!!!