1. Victorian Accredited Visitor Information Servicing Guidelines: Revised Paul Albone, Susan Beniston & Mary McArthur
#VTIC | @VTICnews

2. VISITATION
#VTIC | @VTICnews

3. Visitation
More likely to be aged 55 years+ (41 per cent of domestic overnight),
Less likely to be years old
Internationally- the younger (15-34 year old) age group slightly over- represented
More likely to be from the United Kingdom, Malaysia, Germany and France
Less likely to be from New Zealand, China and Japan
#VTIC | @VTICnews

4. Information sources
#VTIC | @VTICnews

5. Australian Snapshot #VTIC | @VTICnews 460 Accredited VICs
More than 10 m visitors
500+ staff
1,000s volunteers
80% run by local government
Challenge of funding for centres
SA Research-Creates additional $180 per visitor per trip
#VTIC | @VTICnews

6. Trademark #VTIC | @VTICnews Owned by the Victorian Government
Trademarked in Year 2000
Licensed for use in other
States and Territories
Brand well-recognised
Operate under a national accreditation framework
7 Days per week, Min 42 hours, Min 4 hours, but some exceptions. One FTE per VIC
#VTIC | @VTICnews

7. #VTIC | @VTICnews

8. National Priorities #VTIC | @VTICnews
Contemporary VICs (includes mobile, ambassadors)
Extraordinary visitor experiences
A partnership approach to visitor servicing
A recognised accredited VIC network
#VTIC | @VTICnews

9. VIS Susan Beniston & Mary McArthur section
#VTIC | @VTICnews

10. More Accredited Servicing Models
Pop-up
New names and more options
Hub VIC
Satellite VIC
Seasonal VIC
New names and more options
Ancillary
Pop-up
Ambassadors
Digital Platforms
Static Display & Digital Display
Ambassadors
A Hub VIC is always required for overall Accreditation and therefore must be identified prior to consideration or operation of any other Visitor Information Servicing options
#VTIC | @VTICnews

11. Opening Hours – now in line nationally
Hub VIC Minimum 42 hours per week
Seven days per week
Minimum six hours per day
Core operating hours 10am-4pm
Can exclude Christmas Day, Good Friday, and ANZAC Day at the manager’s discretion
#VTIC | @VTICnews

12. Staffing of Hub VIC and other models
One full-time equivalent (FTE) paid staff member allocated to Visitor Information Servicing, per Hub VIC.
Satellite VIC
0.5 FTE paid staff member allocated to Visitor Information Servicing per Satellite VIC.
Can be staffed by paid or volunteer staff; volunteers must have access to a paid staff member.
Ancillary
0.5 FTE paid staff member allocated to Visitor Information Servicing per Ancillary service, prorated per 42 hours of activity per week.
Pop-up
0.5 FTE paid staff member allocated to Visitor Information Servicing per Pop-up service, prorated per 42 hours of activity per week.
Can be staffed by paid or volunteer staff; volunteers must have access to a paid staff member
#VTIC | @VTICnews

13. Questions
#VTIC | @VTICnews