1. Selling Luxury by the Seashore!
Date & Location:
November 2013 at The Bungalow
In Corona Del Mar
Action:
Present a variation of wine styles from the MHUSA portfolio.
Very little wine business in account, so Strategy was to point out price point gaps as well as opportunity for variation in wine styles.
Objective:
Revamp a tired wine list to match an amazing new food menu!
As well as offer specialty items not otherwise offered in the surrounding neighborhood concentrating on their largely BTB customer
Results:
VCP Yellow BTG
House Red- Terrazas Malbec BTG
House White- Terrazas Chardonnay BTG
Newton Unfiltered Chardonnay BTB
Cloudy Bay Sauvignon BTB
Terrazas Single Vineyard Cabernet Sauvignon BTB
Numanthia Numanthia BTB
VCP Rosé NV BTB
Krug Grande Cuvée BTB
Alissa Urbano- Orange County