1. Sabir Shaikh Associate Vice President (Product Marketing - Falconide)
Netcore Solutions
@baishhh

2. THINGS TO REMINDER Tweet Question Slides & Recording
Use below hashtags and handle to tweet during the webinar
@netcoresolution
#netcoreWebinar
#falconide
#transactional
Please use the chat window to ask questions during the webinar
You will get an with slides and recording post webinar

3. Some Promotional Emails Samples…

4. Transactional Emails Samples…

5. Transactional Emails Samples…

6. Transactional Emails Samples…

7. THE NEW TRANSACTIONAL EMAIL

8. The New Transactional Email
Instead of sending your customers boring, plain-text s to confirm
They’ve successfully signed up for your service

9. The New Transactional Email
Instead of sending your customers boring, plain-text s to confirm
They’ve successfully signed up for your service
Password Reset

10. use those communications as ways of reinforcing your company’s value
The New Transactional  
Instead of sending your customers boring, plain-text s to confirm
They’ve successfully signed up for your service
Password Reset
Shipped the goods
use those communications as ways of reinforcing your company’s value

11. The New Transactional Email Z
Suggested by most studies, the new age transactional s are
“Branded, Relevant & Engaging HTML messages”
They “take full advantage of the high level of customer interest and brand engagement that naturally follows a purchase” 

12. HOW TO CUSTOMIZE YOUR TRANSACTIONAL CAMPAIGNS

13. CROSS PROMOTION

14. Cross Promotion Product Personalization:
Crate&Barrel sends a personalized and branded HTML confirmation, including seasonally relevant items for cross-sell

15. Cross Promotion Order Tracking Status :
Bass Pro includes a dynamically populated cross-sell using Rich Relevance’s RichRecs+ product in its order confirmation .

16. Cross Promotion Website Navigation:
One Stop Plus includes limited site navigation and has clear, easy-to- find links for order status, billing, returns, questions and credit card applications, as well as a phone number if customers need to speak with the company directly

17. Cross Promotion Email Acquisition:
Barnes & Noble College includes a link for customers to opt in to the company’s program and an offer in their shipping confirmation

18. Cross Promotion Social Media Linking :
Steve Maden includes the Social Media Links as it’s standard Footer

19. Cross Promotion

20. INNOVATION IN S

21. Innovation in s
BE CREATIVE WITH
AUTOMATED S

22. Innovation in s
ANIMATE S
TO SAY MORE WITH LESS

23. EMAIL DEEP LINKING TO ELIMINATE EXTRA CLICKS
Innovation in s
‘Your booking is confirmed’
received
‘Complete your booking’
How it helped our client
25% increase in transactions in 2 weeks of sent
Customer opens the about Dubai holiday package
Travel App is launched on mobile
Customer can make his booking from the App itself
‘Thanks for your inquiry’
DEEP LINKING TO ELIMINATE EXTRA CLICKS

24. Innovation in Emails CLICK EMAIL TO CONNECT OVER CALL HDFC Bank
Call Patching
HDFC Relationship Manager
Customer
Discusses
HDFC Investment options
Customer satisfied
as he gets instant information
Click to get a
Call now>>
CLICK TO CONNECT OVER CALL

25. Recommendation Engine

26. Recommendation Engine

27. SOME QUICK TIPS

28. Some Quick Tips Remember to say “Thank you” Giving thanks matters.Z
Remember to say “Thank you”
Giving thanks matters.
Use HTML to optimize the look and feel
Including both static and dynamic content pertaining to Cross Sell.
Enhance the Customer Experience
Include Links to enhance customer engagement.
Comply with the CAN-SPAM ACT
Do not include an offer as the subject line.

29. Experience the Falconide Demo, send us email on“ “
Q/A
Experience the Falconide Demo, send us on

30. We will email the recording and slides to you soon “ “
Thank you for joining
We will the recording and slides to you soon 