1. The website lifecycle
Stay on pace & Ahead of the competition

2. HERE’S THE PLAN: The website lifecycle
Best practices in site management
How to make leadership love your site redesign
Shortcuts to make your team more powerful

3. OH HEY. WHO YOU’RE TALKING TO
Whitney Capraro Director of User Experience at AVID Design
I’ve got a web career that accidentally started with a 12,000 page total site redesign for a 7-hospital health system, and have since launched more than 135 web projects and microsites. I also take credit for most our award-winning projects at AVID
WHO YOU’RE TALKING TO
OH HEY.

4. WEBSITE LIFECYCLE Where do you fall in the process now?
Where will you be in 2019?

5. Planning FOR the correct mindset
Prove resources to get resources
Emotionally detach from your site
Make business goals match site goals
Analytics leads the way
Progress doesn’t mean perfection
Planning FOR the correct mindset

6. STAGE 5: Revolution

7. STAGE 1: SiTE STABILITY

8. “Success is not final, failure is not fatal: it is the courage to continue that counts.” - Winston Churchill KB
The purpose of this slide is to bind the theme of the presentation to it’s point. Basically, the title is “Getting it Right the First Time” and the point is… you can’t. You have to make decisions, track data and adjust and if you do it right, fear of failure won’t drive your strategy and your “first time” will be a continual process of improvement”

9. STAGE 2: ESTABLISHMENT

10. SECRET SUCCESS: GOAL PLANNING
BUSINESS GOALS
Increase enrollment and adoption of patient portal
AUDIENCE GOALS
View test results
Pay bills
Communicate with a provider
CALLS TO ACTION
Sign Up
Log In
KPIs
Logins per month
New sign-ups
$ paid through EHR
% of patients in the portal
Portal Traffic Growth

11. You can’t improve what you don’t measure.
Site Analytics
Direct Conversion
Indirect Conversion
Traditional Metrics
Make an Appointment
Share Page
Campaign Specific
Sign into Patient Portal
Sign up for eNews
User Interaction
Click on Campaign CTA in Website
Request Information
Expanded Internal
Automated Marketing
Web Tracking Phone Numbers
CRM Strategies
GOALS & MEASUREMENT

12. STAGE 3: ENHANCEMENT

13. CASE STUDIES
Long-term strategic partnership starting in 2008 and through two redesigns with AVID Design and countless projects to improve the website over time. By fully partnering with the in-house Marketing and IT teams, AVID Design is able to act as an extension of the internal teams and a true partner to the organization.
WHAT WE DID
Strategy
UI/UX
Creative/Design
Content Support
Campaign Support
SharePoint Development
AVIDCMS eTool Integration
Word Press Development
Social Integration
Staywell Integration
API and Custom App Development

14. CASE STUDIES
2013
AVID worked with Baptist to do extensive user-testing, beginning with the day of launch. Primary call to action was find a doctor, and site was getting overall poor user feedback
WHAT WE DID
User-testing to infinity
Design Updates
Simplified the navigation
Killed the rotating banner
Updated homepage features
Iconography
2017

15. 2013
2017

16. STAGE 4: Evolution

17. CASE STUDIES
THE TASK
“Distinguish our primary care facilities in the marketplace”
THE CHALLENGE
Uneducated consumer base
Market is flooded with advertising for other BHSF service lines
WHAT WE DID
Elevate the importance of Primary Care pages with a microsite and relaunch
with a PPC/SEM campaign

18. CASE STUDIES
THE TASK
“Distinguish our primary care facilities in the marketplace”
THE CHALLENGE
Uneducated consumer base
Market is flooded with advertising for other BHSF service lines
WHAT WE DID
Elevate the importance of Primary Care pages with a microsite and relaunch
with a PPC/SEM campaign

19. STAGE 5: Revolution

20. HOW TO: PROVE SUCCESS

21. HOW TO: PROVE SUCCESS

22. HERE’S THE PLAN: The website lifecycle
Best practices in site management
How to make leadership love your site redesign
Shortcuts to make your team more powerful

23. QUESTIONS & DISCUSSION

24. THINK YOU CAN STUMP THE CHUMP?