1. PRESENTATION ON DISTRIBUTION & PROMOTIONS
PRESENTED BY-
Abhinav Rastogi

4. DISTRIBUTION OF MARUTI SUZUKI

5. CHANNEL LEVELS
Zero level
Manufacturer
Customers

6. One level
Manufacturer
Showroom
Customer

7. DISTRIBUTION STRATEGY
Selective distribution

8. DISTRIBUTION STRATEGY
It has 1800 outlets across cities which is larger than any other company.
1017 Maruti car dealers and showroom available in India.
Vast distribution network to reach the customer in remote areas and deliver the products of the company.
It was the first company in making sure that the vehicles which leave the factory should reach the showrooms as early as possible.

9. advertisement

13. ONLINE MARKETING

14. PUBLIC RELATIONS

15. SALES PROMOTION

16. Promotional strategies

17. Consumer promotion activities
Price packs.
Premiums and gifts.
Frequency programs.
Free test drives.
Product warranties.
Point of Purchases displays.

18. Trade promotion Activities
Price Discounts
It is a straight discount off the list price or the landing price offered to the retailers.

19. Business and sales force promotion activities auto shows
Sales contest
Major sponsorships
Funded film MERE DAD KI MARUTI.
Sponsored the 6th Indian Premier League and reached 7th million Audience.

20. THANK YOU