1. Jaime Tellez Period 2 AICE media
Reflection questions
Jaime Tellez
Period 2 AICE media

2. How does your product use or challenge conventions and how does it represent social groups or issues?
Our music video challenges some conventions, one being that all relationships are happy. For example, the video shows the ease at which one partner becomes upset with the other. Another convention used is the usage of technology. It distances those who are close as they are connecting with others on a display, instead of healthy, human interaction. A convention that is challenged is where a “date” should be held, this is at a park instead of the usual movie theater/restaurant.

3. How does your product use or challenge conventions and how does it represent social groups or issues?
Our music video also serves to represent different social groups/issues. An issue represented would be unhealthy teenage relationships. Many teenagers pursue relationships, but more often than not end up hurt, and it doesn’t even have to be physical damage. A social group represented would be teenagers, especially ages This video can show some of the things that occur in their social lives.

4. How does your product engage with audiences and how would it be distributed as a real media text?
Our product engages with audiences through emotion and humor. By getting the attention of a viewer with a sad plot, they will pay attention to see what happens. Even better, if the viewer has experienced those feelings before, everything will be much more relatable. Humor can engage our audiences almost better than emotion can, everyone like’s a good laugh rather than relating to sadness. A funny product would attract audiences to even watch it again. Also, our music video could be distributed through a plethora of ways. Our music video can be uploaded to YouTube, and gather exposure. Another method would be to tell our friends and family, that exposure can become exponential if it is a good product. Utilizing social media, like Instagram can also gather exposure. Paying for promotions via popular instagammers can be efficient also.

5. How does your product engage with audiences and how would it be distributed as a real media text?
Also, our music video could be distributed through a plethora of ways. Our music video can be uploaded to YouTube, and gather exposure. Another method would be to tell our friends and family, that exposure can become exponential if it is a good product. Utilizing social media, like Instagram can also gather exposure. Paying for promotions via popular instagammers can be efficient also.

6. How did your production skills develop throughout this project?
Throughout our music video, I learned the basics to editing a large amount of footage, filtering it and choosing the good stuff and putting it all back together smoothly. When editing, it is better to have more footage than less, because you can just sort and eliminate the unnecessary, instead of having to film again. An important part of editing is the removal of the original sound, especially when you don’t want to mix it in with the desired audio, in this case our chosen song. Our instructor showed us how to use Pinnacle Studios, but due to the demand for editing in class, we wrapped it up using iMovie, which turned out to be just as effective as PS, just simpler. The purpose of editing was to make a perfect product, which is something that can’t be done in one take. This editing made me conscious of not just film producers, but vloggers on YouTube who do this on a daily basis, while taking more than a minute and a half. I came into this project knowing nothing, but with a bit of practice, I understand how to do it, even if it was just the fundamentals.

7. How did you integrate technologies –software, hardware and online – in this project?
Some hardware that my group and I used was the camera, tri-pod, USB cord, and flash drive. The purpose of this hardware was mainly to transfer and carry our footage (USB cord to move the footage from camera to laptop, and flash drive to carry and resume our work). The software, or applications we integrated into our project was iMovie on the Mac, and Pinnacle Studios on the schools PC. These software’s helped us in the editing portion once our footage was done. Other online resources we used were YouTube and YouTube was utilized in order to get the song and the link, and the other website helped convert it into an mp3 file, so the editing systems were able to read it.