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Published bySamson Grant Mason Modified over 6 years ago
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Introduction to the product development process
Design thinking & Entrepreneurial Approaches to user-focused game development
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What you will do A game, your product A problem <=> a need You
The target group, users or customers
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Your product does not lay in a vacuum
ENVIRONMENT AND NEED How do we make it fit in and work?
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Two main working modes Mention an example: I’m sure that we you have started creating a game, you start off with a lot of different ideas – yeah, we can add some zombies, and it can take place on another planet, and blablabla … But at some point, if you do want to get somewhere, you need to make decisions and set up for some choices. It is the same for many things in life – cooking, deciding what to study. There is a time for an open-mind and an exploraiton of the possibilities, and a time for decision-making as to move forwards.
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The process is a double diamond
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Discover Beginner’s mindset Empathy : understanding the users’ needs
Observe Engage: interact, interview Immerse Research A problem <=> a need Empathy mapping? The target group, users or customers
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Define You learnt, saw, experienced a lot! NOW: - Unpack the findings - Synthetize - Narrow the scope, focus - Reframe the need / problem To be truly generative, you must reframe the challenge
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Develop This phase is an ITERATIVE process where you: IDEATE: -Brainstorming - Generate ideas, - Focus on quantity and diversity – delay judgement PROTOTYPE & TEST - Idea in your head > to the real world - Open-ended way to explore and learn LOOP!
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Deliver A game, your product
= the final phase when you CONVERGE your ideas The prototyping & testing helped you DEVELOP, REFINE and IMPROVE Can Pitch A game, your product
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Another way to picture it
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Looping & Validating We need to constantly test and re-adjust
Hypothesis Assumptions « Facts » Importance of open mind, and a readyness to re-assess We need to constantly test and re-adjust in order to be on-track with the world
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Looping – iterative - pivot
- Sometimes to go forward, you must go back - Make mistakes fast, and go back, you’ll end up much further
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The keys skills
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The Key Skils of a good: - entrepreneur - designer - game designer - user-focused programmer - project manager Attention & empathy informed, ear to the world, listen to the crowd Passion & care Ability to reassess assumptions, values, oneself approach (cf loop, u-turn)
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