1. Teimur Garajaev Gökhan Çalışkan Yusuf Kaan Atıcı Ömer Emre Kubba
GYMMER BUSINESS PLAN
Teimur Garajaev
Gökhan Çalışkan
Yusuf Kaan Atıcı
Ömer Emre Kubba

2. 1.0 EXECUTIVE SUMMARY Gymmer-who we are , what is our business
Company overview
Service Description
Marketing and Sales
Marketing Strategy
Development
Operations
Management
Financial Summary
Offering

3. 2.0 COMPANY OVERVIEW 1.0 Gymmer
Location : Ankara, Beytepe mh.
Area :1200 sq m
Business structure : Partnership
Corporate identity : Name and Logo
Mission statement: “business entity that aims to promote a lifelong enjoyment of sports, while emphasizing a positive consumer experience and instilling the core values of discipline, teamwork, innovativeness, respect and integrity”
Slogans:”More Effort ,Less price”,”Execrcise your mind and body”
Objectives: 1 Istanbul 2 franchise 3 be number 1 in Turkey

4. 2.1MARKET AND SERVICE Market needs: Service: Lower Price Comfort
High Quality
Service:
sport facilities
instructions
Diet

5. 3.0 SERVICE DESCRIPTION Entertainment section Crossfit section
Gym section
Pilates and Yoga
Spinning and Cardio
Swimming pool, Sauna, Massage
Entertainment section
Cafeteria with sport nutrition and Supplements
Childcare
Mob app,Website,online service

6. 3.1 MARKETING AND SALES
1.Competitors-Our principal competitors in Ankara are MAcfit and Sports International. They also offer services like : pool, gym , instructions and etc.
2.Why to prefer us- we have opportunities in terms of:
effective pricing , high quality , online services and 7/24 work.Unlike our competitors we offer sports wear for single use and we have more specialists

7. 3.2 PROPRIETARY RIGHTS
Copyrights for our
Symbol
Slogan
Name
Concept

8. 3.3CURRENT STATUS Already made…
Important calculations in terms of investment
legal issues with government
Negotiations with fit-instructors and dieticians
Building rent

9. 4.0 INDUSTRY ANALYSIS
population-5.3 million , 39 % between years old
Demand for fitness centers increasing , currently there are 43 fitness centers in Ankara and the biggest players are : Macfit and Sports international.
Market Trend: Increasing market size

10. Industry analysis continued
Current problems -Equipments are imported and expensive(due to currency of Euro and USD). There is an economic crisis in Turkey, because of that people changed their priorities about sport
National events : Political and economical instability,
Devaluation of national currency , high inflation rates
Growth forecast : Growing young population of Turkey are highly involved in sports , next year market will grow up to 30%