1. Broadband Services Anywhere in Eindhoven
ir. Robert Elbrink
Municipality of Eindhoven

2. Eindhoven Broadband Vision as stated by the Eindhoven City Council on September 22th, 2003
The municipality of Eindhoven will actively endorse that, in principle, all inhabitants, companies and institutions within the city boundaries will have access to an open, high-grade, fibre-optic local access network, by 2010.
Major impulse for urban and regional knowledge economy
Improves attractiveness of the city as a residence for companies, a place to live for citizens and a place to study
Substantially contributes to the enlargement and improvement of social cohesion, participation and liveability
Contributes to the high-tech image of the region

3. Broadband Services - Obstacles
Plenty of broadband services for the “young and ICT-savvy”
But, most people don’t fit that profile

4. Broadband Services It must be simple Standardise
Low-tech appearance / ICT is invisible
Recognisable
Benefits must be clear
Pricing must be right

5. Broadband Services Repackaging and marketing
TV, mobile, “ATM”, etc. in addition to computer
Local services
Examples BestuurOnline

6. Fiber vs Wireless Complementary: fiber and wireless
Anywhere = wireless access
Heavy bandwidht requirements = fiber
Application defines needs
Example CityTV.nl