1. Sports Marketing Lesson Plan Day 3
Opening Bell Activity- 
Strand 1, Standard 1- Teacher led discussion.
Group activity
In-depth discussion on 7 core functions.
Shark Tank review and analysis

2. Day 3 Sports Marketing
Strand 1- Students will gain an understanding of basic marketing concepts and terminology as they pertain to the sports and entertainment industry.
Standard 1:  Identify and understand the basic concepts and the core standards of marketing.
Define marketing  market, producer, consumer, exchange, the "marketing concept", marketing mix, and give examples of each.
Explain the core standards of marketing:
Channel Management
Marketing Planning
Pricing
Product Service Management
Promotion
Selling

3. Group Activity
Get into 9 groups.  Each assigned group discuss with class their assigned word or topic.
Group 1- Define Marketing.  Give Example
Group 2- Define Market. Give Example
Group 3- Define Producer.  Give Example
Group 4- Define Consumer- Give Example
Group 5- Define Exchange.  Give Example
Group 6- Define Marketing Concept.  Give Example
Group 7- Define Channel Management.  Give Example
Group 8- Define Marketing Information Management. Give Example
Group 9- Define Market Planning.  Give Example
Group 10- Define Pricing. Give Example
Group 11- Define Product Service Management.  Give Example
Group 12- Define Promotion.  Give Example
Group 13- Define Selling.  Give Example

4. Marketing
The action or business of promoting and selling products or services, including market research and advertising.
How do we get people to buy our really cool stuff at a price that allows us to make a profit?

5. Market What is our most famous market?
a meeting together of people for the purpose of trade by private purchase and sale and usually not by auction.
What is our most famous market?

6. Producer
One that produces
Has America changed in what we produce?

7. Consumer Has America changed in what we consume?
One that utilizes economic goods
Has America changed in what we consume?

8. Exchange Has America changed the way we exchange?
The act of giving or taking one thing in return for another.
Has America changed the way we exchange?

9. Marketing Concept
The philosophy that good marketing strategy always has the needs and wants of the target market in mind.
The root of marketing is that the product or service we are selling has to meet the need of the consumer, and that they are willing to purchase it at a price that allows us to make money.

10. Has this changed over the years? Why?
Channel Management
Process of getting goods or services into the customers hands.
Has this changed over the years?  Why?

11. Marketing Information Management
You need to gather information about your customers through market research in order to know what your customers want.
How do companies gather information about us and what we want?  How has this changed?

12. What strategy will work with what audience?
Market Planning
Understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience. 
What strategy will work with what audience?

13. Pricing How do you know if you are charging too much?
Decision on what to price your product in order to make a profit.  You must also consider what customers will be willing to pay.
How do you know if you are charging too much?
How do you know if you are not charging enough?

14. Product/Service Management
Obtaining, developing, maintaining, and improving a product or product mix in response to market opportunities.
Did Mars Candy start off with 25 kinds of M&M's?

15. Promotion
The effort to inform, persuade, or remind current and potential customers about a business's products or services.
How will people know they love it if they don't know where it is?

16. Selling
Provides customers with the goods and services they want.
We have to have people of business sell the products we want, or we would not have a place to purchase the items.  How has the selling place changed over the years?

17. Shark Tank
See how many of the 7 core functions you can identify in this episode of Shark Tank
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