1. TRANSROMANICA – The European Routes of Romanesque Heritage
Juliane Koch
Managing Director
Firenze,

2. Ages and styles of Europe: the Romanesque era

3. The association‘s network
Saxony-Anhalt
Ministry of Regional Development and Transport
Tourism Association of Saxony-Anhalt
Thuringia
Thuringian Tourism Ltd
Burgundy
International Study Centre for Cultu- ral Heritage in Charolais-Brionnais
 Monastery of Paray-le-Monial
Carinthia
TRANSROMANICA Austria
Slovenia
National Tourist Association
Sousa Valley
Ass. of Municipalities Vale do Sousa
Provinces of Modena, Parma and Ferrara
Province of Modena
Serbia
Ministry of Culture
National Tourism Organisation
Castile-Leon
Reg. Gvmt of Castile-Leon
Region of Piedmont
Piedmont

4. Aims of TRANSROMANICA Further growth of the network
Sensitive tourist valorisation
Growth of the network – partners like hotel chain, culinary partners
Tourist valorisation: signposting in front of sites (guideline for unified signposting), audioguides, website, creation of itineraries (biketrail), sales manual, B2B-newsletter, collection of offers from TOs

5. Aims of TRANSROMANICA Training and education of stakeholders
Encourage the survival of traditional products
Encourage volunteering through a chain of conferences
Encourage launch of ideas

6. Aims of TRANSROMANICA Cultural animation Scientific approach
Monitoring system for visitors

7. Aims of TRANSROMANICA Identity-building steps
Guided tours for local residents, EHD presentations, public relations: articles in newspapers, donations for restoration of local monuments

8. Challenges
Perception as a ‹route›
Bottom-up versus top-down
Mutual commu- nication

9. See you soon along the TRANSROMANICA!
TRANSROMANICA e.V.
Tel: +49 (0)391 –