1. Love My Credit Union Rewards Auto Program Bundle
Overview

2. Overview
The Love My Credit Union Rewards Auto program bundle offers credit union members great discounts from GM and Credit Union Auto Club.
As a GM Premium level participant, your credit union will receive instant auto loan leads when your members request a GM Authorization Number for the discount.
In addition to the great discounts for your members, your credit union is also eligible to receive marketing reimbursements from the Credit Union Auto Club program. 
The program can help your credit union improve membership value and your bottom line by linking the exclusive discounts to your core products and services.

3. Credit Union Member Discount Plus, Real-Time Loan Leads!GM
Credit Union Member Discount
Credit union members can purchase NEW Chevrolet, Buick and GMC vehicles at a discount, which is a percentage based discounted price. The Credit Union Member Discount from GM can be combined with most current incentives to save even more.
Fixed price, non-negotiable
Not compatible with subvented rate financing
Credit Union Benefits
Employee pricing for credit union employees that own a non-GM make vehicle
Loan links on GM microsite
Custom inserts and take ones
Custom size web banners
FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and more
Weekly summary of member activity
Plus, Real-Time Loan Leads!
Loan Link
Credit unions can now easily provide their loan link to Love My Credit Union Rewards
Easy access to your loan app or loan page
Drive more auto loans

4. Credit Union Member Discount
Credit Union Auto Club
Credit Union Member Discount
Roadside assistance program created exclusively for credit union members. Provides unparalleled service at a great value to assist members with roadside emergencies.
Members are covered in any non-commercial vehicle they travel
Professional customer service team 24/7/365
10 mile tow radius
Lockout/Flat Tire/Out of Fuel Assistance
Plans start at $47.00 per year / $91.00 for a family plan up to 6 people
Credit Union Benefits
Great link to auto loans
Promote the added-value of membership
Use as a promotional tool to drive auto loans, new membership, or employee rewards
Discounted pricing offered to credit unions when using as a promotional tool
FREE marketing materials to promote the program
Marketing reimbursements
Individual Plan = $5.00
Individual +1 = $6.00
Family plan up to 4 = $7.00
Family plan up to 5 = $8.00
Family plan up to 6 = $9.00

5. Marketing Requirements
Quarterly member communication
Complete at least one member communications each quarter for four quarters, annually.
If your credit union is also enrolled in the TurboTax program, it must be marketed in Q1 only in addition to the marketing requirements for the Auto bundle program.  Please see the TurboTax marketing requirements
Member Quarterly Communication Tactics
Quarterly paper statement inserts or e-statement onsert, must reach at least 95% of members. (Text only statement messaging is not acceptable to meet requirement).
Direct mail promotion to at least 75% of members.
Quarterly newsletter article and/or ad, must reach at least 95% of members.
marketing message – can be used to fulfill one quarterly requirement if credit union will to at least 50% of members.  If credit union will to 75% or more members, this tactic can be used multiple times.
Program banner and URL link on home banking/online banking pages for at least one quarter.  Can only be used to fulfill one quarterly marketing requirement. This option is in addition to the web banner requirement.

6. Marketing Requirements
Website Promotion
Multi-partner banner placed on credit union website, preferably home page, within 30 days of enrollment and continuously thereafter.
Lobby Promotion
Place program lobby materials (paper or digital) in all credit union lobbies within 30 days of enrollment and continuously thereafter.
Employee and SEG Communication
Include program information in human resources new hire and employee group packets within 60 days of enrollment and ongoing thereafter.

7. Additional Marketing Suggestions
Additional banner location suggestions
GM and Credit Union Auto Club
Loan page
Rates page
Member discount page
Member benefits page
Insurance page
Additional Communication Tactics
Utilize social media to enhance quarterly marketing requirement i.e. Facebook, Twitter, Blog, mobile app marketing

8. Marketing Reimbursements
Credit Union Auto Club
Credit union is eligible to receive $5.00-$9.00 for each membership purchased
Individual plan – $5.00 marketing reimbursement
Individual +1 plan – $6.00 marketing reimbursement
Family up to 4 plan – $7.00 marketing reimbursement
Family up to 5 plan – $8.00 marketing reimbursement
Family up to 6 plan – $9.00 marketing reimbursement

9. Marketing Materials
CUSG provides FREE marketing materials and marketing support to all enrolled credit unions
Marketing materials include
Website banners
Lobby materials
Paper and digital
Statement inserts
messaging
eStatement,onserts and messaging
Newsletter messaging
Social media messaging

10. Enroll Today
Visit the Partner Center at LoveMyCreditUnion.org and click on MyDashboard to enroll

11. Learn More
Subscribe to our monthly Love My Credit Union Rewards newsletter
Visit our exclusive Partner Center site for credit unions and leagues/LSCs
We have a dedicated team of Client Service Representatives, Client Managers, and National Business Consultants, all here to serve you. Contact us at