1. Key Trends in Community College Fundraising and Foundations
2017 COMBASE Conference
September 24, 2017

2. Overview CASE & Center for Community College Advancement
Key Characteristics of Strong Community College Fundraising Programs
Challenges/Opportunities facing Comm College Foundations
Tax Reform and Foundations

3. About CASE
One of the largest international associations of educational institutions
More than 3,670 colleges, universities, independent schools, and nonprofit organizations in 82 countries
More than 81,000 advancement professionals at member institutions
Led by volunteers with more than 4,850 advancement professionals serving as board members, speakers, authors, conference planners and more

4. Center for Community College Advancment
Community College Focus
Training and Resources
Annual Conference for Comm College Advancement (Oct , Anaheim, CA)
Conference for Comm College Grant Professionals (Nov. 1-3, Washington, DC)
Fundraising, Alumni Relations, Grant and Communications and Marketing
CONTACT: Marc Westenburg,

5. Institutionally Related Foundations
PUBLIC
INDEPENDENT STATUS
RAISE &/OR MANAGE PRIVATE SUPPORT

6. Key Characteristics of top Fundraising Community Colleges
Sue Kubik, former ED, Northampton Communtiy college Foundation
Voluntary Support of Education (VSE) Survey
Multiple Year winners

7. Blue Ridge Community College, VA
Clark College, WA
Community College of Allegheny County, PA
Eastern Iowa Community College, IA
Greenville Technical College, SC
Kirkwood Community College, IA
Lake Michigan College, MI
Monroe Community College, NY
Northampton Community College, PA
Northern Wyoming, WY
Northwestern Michigan College, MI
Patrick Henry Community College,
Santa Barbara City College, CA
Santa Rosa Junior College, CA
SUNY Broome Community College, NY
SUNY Westchester, NY
Tyler Junior College, TX
Valencia Foundation, FL
Wor-Wic, MD

8. Northern Wyoming CC District SUNY Broome CC
Clark College
Vancouver, WA
Lake Michigan College
Benton Harbor, MI
Northern Wyoming CC District
Sheridan, WY Gillette, WY
SUNY Broome CC
Binghamton, NY
Eastern Iowa CC
Davenport, IA
Northwestern Michigan College
Traverse City, MI
Kirkwood CC
Cedar Rapids, IA
CC of Allegheny County
Pittsburgh, PA
Monroe CC
Rochester, NY
SUNY Westchester CC
Valhalla, NY
Northampton CC
Bethlehem, PA
Wor-Wic CC
Salisbury, MD
Blue Ridge CC
Weyers Cave, VA
Santa Rosa Junior College
Santa Rosa, CA
Greenville Technical College
West Greenville, SC
Santa Barbara City College
Santa Barbara, CA
Tyler Jr. College
Tyler, TX
Valencia College
Orlando, FL

9. Community Colleges Participating in this survey

10. Blue Ridge Community College Foundation, VA
Clark College Foundation, WA
Community College of Allegheny County, PA
Kirkwood Community College Foundation, IA
Monroe Community College Foundation, NY
Northampton Community College Foundation, PA
Santa Barbara City College Foundation, CA
SUNY Westchester Community College Foundation, NY
Valencia College Foundation, FL

11. Santa Barbara City College
Clark College
Vancouver, WA
SUNY Westchester CC
Valhalla, NY
Kirkwood CC
Cedar Rapids, IA
CC of Allegheny County
Pittsburgh, PA
Monroe CC
Rochester, NY
Northampton CC
Bethlehem, PA
Blue Ridge CC
Weyers Cave, VA
Santa Barbara City College
Santa Barbara, CA
Valencia College
Orlando, FL

12. SUNY WESTCHESTER
Valhalla, NY

13. 2015 VSE Survey Results SUNY Westchester AMOUNTS IN THOUSANDS UNLESS @
2013
2014
2015
Enrollment 14
Enrollment FTE 9 10
Endowment
$18,030
$28,875
$26,589
Expenditures
$124,756
$129,012
$131,259
Total Support
$4,756
$4,819
$4,867
Corporate Support
$135
$234
$360
Foundation Support
$1,733
$2,607
$1,922
Alumni Support
$61
$46
$56
Other Individuals
$2,551
$1,664
$2,334
Alumni Records 61 62 63
Alumni Solicited 31 22
Alumni Donors
AMOUNTS IN THOUSANDS

14. 2015 VSE Survey Results SUNY Westchester AMOUNTS IN THOUSANDS UNLESS @
2013
2014
2015
Largest Corporation
$41
$90
$150
$31
$40
$55
$10
$25
Largest Foundation
$487
$832
$612
$103
$250
$100
$115
Largest Individual
$908
$543
$80
$206
$35
$61
$85
Largest Bequests $3 $0 $1
AMOUNTS IN THOUSANDS

15. DEMOGRAPHICS

16. DEMOGRAPHICS 2015 VSE SURVEY Institute Established 1966 1967 1933 1961
Allegheny
Blue Ridge
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester
Institute Established
1966
1967
1933
1961
1909
1946
Foundation Established
1979
1985
1973
1969
1983
1976
1974
Fiscal Year
June 30
Aug 31
Other
MOU with Primary Institution
Yes No

17. 2015 CASE VSE SURVEY
COMPARISON

18. 2015 VSE SURVEY
Student ENROLLMENT

19. 2015 VSE SURVEY
ENDOWMENT

20. BY SUPPORT

21. 2015 VSE SURVEY – BY SUPPORT
TOTAL SUPPORT

22. 2015 VSE SURVEY – BY SUPPORT
ALUMNI SUPPORT

23. OTHER INDIVIDUALS SUPPORT
2015 VSE SURVEY – BY SUPPORT
OTHER INDIVIDUALS SUPPORT

24. 2015 VSE SURVEY – BY SUPPORT
FOUNDATION SUPPORT

25. 2015 VSE SURVEY – BY SUPPORT
CORPORATE SUPPORT

26. TOTAL SUPPORT BY CONSTAT
2015 VSE SURVEY - BY SUPPORT
TOTAL SUPPORT BY CONSTAT

27. 2015 VSE SURVEY
2015 SUPPORT BY CONSTAT

28. ALUMNI

29. Alumni RECORDS/SOLICITED
2015 VSE SURVEY - ALUMNI
Alumni RECORDS/SOLICITED

30. 2015 VSE SURVEY - ALUMNI
ALUMNI DONORS

31. FY16 IRF DATA BOOK SURVEY
COMPARISON

32. campaigns

33. Campaigns in past two decades
FUNDRAISING
Campaigns in past two decades

34. CAMPAIGNS
LARGEST PRIVATE GIFT

35. Single Campus vs. Multiple Campus
CAMPAIGNS
Single Campus vs. Multiple Campus
Blue Ridge
Clark
Kirkwood
Santa Barbara
Westchester
Allegheny
Monroe
Northampton
Valencia

36. CAMPAIGN STATUS CAMPAIGNS Monroe Santa Barbara Blue Ridge Northampton
Westchester
Allegheny
Clark
Kirkwood
Valencia

37. Endowment data

38. LONG TERM INVESTMENT RATES
ENDOWMENT
LONG TERM INVESTMENT RATES
Allegheny
Blue Ridge
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester
Return on Investment
4.8%
1.2%
-0.6%
-3.2%
3.9%
-1.5%
-1.8%
2.4%
N/A
Three-Year Return
9.6%
6.4%
7.2%
4.3%
4.5%
6.5%
15%
Five-Year Return
8.6%
7.1%
6.1%
4.7%
9.7%
6.34% 4%
-0.7%
Ten-Year Return
5.7%
4.4% 6%
% of Total Endowment Held by Foundation
100%
Minimum Dollar to Establish Endowment
10,000
25,000
15,000
20,000
45,000
Target Return 5% 8% 9% 7%
8.5%

39. ENDOWMENT SPENDING
SPENDING RATE

40. SPENDING POLICY RATE ENDOWMENT SPENDING Santa Barbara Blue Ridge Clark
Allegheny
Kirkwood
Monroe
Valencia
Westchester
Northampton

41. CALCULATE SPENDING RATE
ENDOWMENT SPENDING
CALCULATE SPENDING RATE
Valencia
Westchester
Blue Ridge
Clark
Allegheny
Kirkwood
Santa Barbara
Monroe
Northampton

42. GIFT FEES

43. NON-ENDOWED GIFT FEES GIFT FEES Clark (5%) Monroe (4.5%)
Santa Barbara (10%)
Westchester (5%)
Allegheny
Blue Ridge
Kirkwood
Northampton
Valencia

44. ENDOWED GIFT FEES GIFT FEES Clark (5%) Monroe (2%) Northampton (.05%)
Santa Barbara (5%)
Westchester (5%)
Allegheny
Blue Ridge
Kirkwood
Valencia

45. MANAGEMENT FEE ON ENDOWMENT FUNDS
ENDOWMENT SPENDING
MANAGEMENT FEE ON ENDOWMENT FUNDS
Not Applicable to Allegheny, Kirkwood, Westchester

46. STAFFING

47. Chief staff officer serve as vice president or vice chancellor
STAFFING
Chief staff officer serve as vice president or vice chancellor
Kirkwood
Northampton
Valencia
Westchester
Allegheny
Blue Ridge
Clark
Monroe
Santa Barbara

48. Chief staff officer MEMBER OF president or chancellor CABINET
STAFFING
Chief staff officer MEMBER OF president or chancellor CABINET
Allegheny
Blue Ridge
Clark
Kirkwood
Monroe
Northampton
Valencia
Westchester
Santa Barbara

49. Foundation Chief staff Reports to?
STAFFING
Foundation Chief staff Reports to?
Clark
Santa Barbara
Blue Ridge
Kirkwood
Monroe
Valencia
Westchester
Allegheny
Northampton

50. OVERSEE ALUMNI RELATIONS
STAFFING
OVERSEE ALUMNI RELATIONS
Allegheny
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester
Blue Ridge

51. fte Staff PAID BY FOUNDATION
STAFFING
fte Staff PAID BY FOUNDATION
CASE 2014 Survey of Community College Foundation – 5

52. STAFFING
fte STAFF BY FUNCTION

53. Benchmarking SUrvey

54. FOUNDATION BOARD BENCHMARKING SURVEY
Allegheny
Blue Ridge
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester
Board Members 16 25 24 30 78 36 -- 60
Voting Board Members 20 28 54 57 55
Non-Voting Board Members 4 2 3 5
Notes
Recruitment Phase
CASE 2014 Survey of Community College Foundation – average 24.6

55. ATTRIBUTES CONTRIBUTING TO FUNDRAISING SUCCESS
BENCHMARKING SURVEY
ATTRIBUTES CONTRIBUTING TO FUNDRAISING SUCCESS
Allegheny
Blue Ridge
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester
President’s or Board’s Ability to Raise Funds ●
Significant Corporate Sponsorships
Large Private Foundation Grants
Strong Frontline MGO Focus
Strong College Reputation
Institutional Support
Fundraising History
long Tenures of Staff and/or leadership

56. Additional Staff Position
BENCHMARKING SURVEY
Additional Staff Position
Northampton
Blue Ridge
Westchester
Valencia
Kirkwood
Monroe
Allegheny
Blue Ridge
Clark
Santa Barbara

57. President/Chancellor time used fundraising
BENCHMARKING SURVEY
President/Chancellor time used fundraising
Valencia
Kirkwood
Monroe
Santa Barbara
Westchester
Northampton
Allegheny
Blue Ridge
Clark

58. How Active are Foundation Board Members
BENCHMARKING SURVEY
How Active are Foundation Board Members
Monroe
Westchester
Allegheny
Blue Ridge
Clark
Kirkwood
Northampton
Santa Barbara
Valencia

59. Foundation Board

60. Does Your Foundation Board Have Term Limits
ADDITIONAL SURVEY
Does Your Foundation Board Have Term Limits
Kirkwood
Monroe
Westchester
Allegheny
Blue Ridge
Clark
Northampton
Santa Barbara
Valencia

61. Foundation Board Term Limits
ADDITIONAL SURVEY
Foundation Board Term Limits
Allegheny
3 – Three-Year Terms
Blue Ridge
2 - Three-Year Terms; Then off Minimum of One-Year
Clark
3 – Three-Year Terms; Leadership can Extend to 4 – Three-Year Terms
Kirkwood
N/A
Monroe
Northampton
Unlimited Three-Year Terms
Santa Barbara
Valencia
2/3/3
Westchester

62. Funds Raised From Foundation Board
ADDITIONAL SURVEY
Funds Raised From Foundation Board
Allegheny
Blue Ridge
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester
% of Annual Fund
25%
<20%
N/A 5%
10%
70%
% of Funds for Last Capital / Comprehensive Campaign 2%
45%
11%

63. Minimum Gift Requirements For Foundation Board Members
ADDITIONAL SURVEY
Minimum Gift Requirements For Foundation Board Members
Santa Barbara
Northampton
Allegheny
Clark
Monroe
Valencia
Blue Ridge
Kirkwood
Monroe
Westchester

64. All 9 Boards Include Members of Institution’s Governing Board
ADDITIONAL SURVEY
All 9 Boards Include Members of Institution’s Governing Board
Northampton
Westchester
Allegheny
Clark
Kirkwood
Blue Ridge
Monroe
Santa Barbara
Valencia

65. Are Governing Board Members Voting or Ex-Officio Members
ADDITIONAL SURVEY
Are Governing Board Members Voting or Ex-Officio Members
Kirkwood
Allegheny
Blue Ridge
Monroe
Northampton
Santa Barbara
Clark
Westchester
Valencia

66. FTEs Devoted to Scholarship Function
ADDITIONAL SURVEY
FTEs Devoted to Scholarship Function
Blue Ridge
Allegheny
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester

67. Tenures ADDITIONAL SURVEY 15 yrs. 19 yrs. 10 yrs. 9 yrs. 2.5 yrs.
Allegheny
Blue Ridge
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester
Current Foundation CEO/ Executive Director
15 yrs.
19 yrs.
10 yrs.
9 yrs.
2.5 yrs.
17 yrs.
5 yrs.
Previous Two Foundation CEO / Executive Directors
N/A
1 yr.
18 yrs.
2 yrs.
.5 yrs.
(interim)
35 yrs.
3.5 yrs.
3 yrs.
22 yrs.
Current President / Chancellor
8 yrs.
12 yrs.
14 yrs.
Past Two Presidents / Chancellors
20 yrs.
4 yrs.
16 yrs.
43 yrs.
25 yrs.

68. ADDITIONAL SURVEY
Foundation CEO/Executive Director Advancement Functions Scope of Responsibility
Allegheny
Blue Ridge
Clark
Kirkwood
Monroe
Northampton
Santa Barbara
Valencia
Westchester
Corporate Fundraising ●
Government Grants
Foundation Grants
Marketing / Public Relations / Media Relations
Community Relations
Events
Major Gifts
Alumni Relations
Annual Giving
Planned Giving
Capital Campaigns
Government Relations
Other
Scholarships
Scholarships, Volunteer

69. Tenure of Key Leaders Play to Strengths Fundraising a Top Priority
Key Success Factors
Fundraising a Top Priority
Tenure of Key Leaders
Play to Strengths

70. CEO in Pres/Chan Cabinet
Key Success Factors
Major Gift Focus
Alumni Strategy
CEO in Pres/Chan Cabinet
Staff

71. Institutionally Related Foundations
CONFUSION
FUNDING
MISUNDERSTOOD

72. Key Issues for Comm College Foundations
Governance
CASE IRF Management and Governance Checklist
Visibility & Role
Staffing
Alumni Relations?
Media Scrutiny

73. Tax Reform & Charitable Giving
“Protect the home ownership and charitable gift tax deductions”
BUT….
- Rate Cuts (39.6% to 35%)
- Doubling Standard Deduction ($6K to $12K)
- Caps, Floors, Other Limitations
- Repeal of the Estate Tax 73

74. Tax Reform Impact on Charitable Giving
Independent Sector/Indiana University Lilly Family School of Philanthropy Study
↓$13.1 Billion 74

75. The Solution? Universal Charitable Deduction
Independent Sector/Indiana University Lilly Family School of Philanthropy Study
↑4.8 Billion 75

76. Stay Informed! CASE Advocacy Network Washington Update Webinars
Updates,
Talking Points
Resources
Washington Update Webinars
Website (

77. Brian Flahaven
Senior Director for Advocacy