1. WebReForm Content Governance Models
HoDs and HoPs meeting
28 June 2017

2. Background No content governance framework 700 Contensis users
Poor user experience
14,000 pages
Inaccurate, replicated content
Lack of model has resulted in:
Contensis users – unclear responsibility and insufficient training support options
Pages – hard to find relevant content and keep it updated
Content – due to amount and lack of clarity on responsibility
UX – state of content bad for user

3. Themes emerging from SMT workshops
Clarity
Empowerment
Support
Clarity:
Clear, efficient approval process
Clear who is responsible for what content
Recognition that content owners, contributors and uploaders are often separate
Empowerment:
Ability to put content live in timely fashion
Recognition of time and expertise required to create and upload content
Recognised, empowered department website champions – know the CMS, best practice
Support:
Digital Communications support – best practice advice on content, section structure, etc
IT support – prompt resolution of technical issues
Technical and best practice training

4. Operating principles for proposed model
Responsibility for allocated content is recognised and understood at identified levels
Clarity
Led by M&C, to foster best practice and keep identified people trained and motivated
Community
Remains collective but within a more defined and supported framework
Content ownership
Simplified through website design and streamlined via governance model
Content publishing
More robust and regular
Training and support

5. Website Owner (Marketing and Communications)
Website Content Owner (HoD/HoP)
Train, support and build community
High-level signoff
Website Content Champion (Manager)
Support, review and advise
Website Content Uploader (selected)
Provide content and ideas
NB in practice, likely to be overlap between lower three roles depending on department in question. Diagram designed to illustrate the principles of responsibility
Marketing and Communications:
Build and support Website Content Champion community
Ensure training and best practice
Oversee content governance model
Oversee section creation and development
Maintain core sections and pages
Website Content Owner:
Responsible for collective content and its direction
Signoff of major changes and developments – protocols agreed at local level
Website Content Champion:
Manager grade recommended
Empowered and supported by Marketing and Communications on digital best practice/CMS – build a community
Support, review and advise Content Uploaders on best practice regularly
Responsibility acknowledged in job description?
Website Content Uploader:
Upload and put content live for department/team
Had CMS and best practice training
Supported, advised and reviewed by Champions
Website Content Contributor:
Content ideas can come from anywhere in the college – unless dual role, will not have access to the cms
Suggest or provide content and ideas for content
Digital Communications
Marketing Managers
Within the faculty
Within the department
Website Content Contributor (all)

6. Roles – Website Owner
Marketing and Communications
Foster and support Website Champion community
Ensure training and best practice
Oversee content governance model
Oversee section creation and development
Maintain core sections and pages

7. Roles – Website Content Owner
Experts in subject
Responsible for collective content and its direction
Signoff of major changes and developments – protocols agreed at local level
Heads of Department (option to delegate)

8. Roles – Website Content Champion
Manager grade recommended for authority and autonomy
Empowered and supported by Marketing and Communications on digital best practice/CMS – build a community
Support, review and advise Content Uploaders on best practice regularly
Knowledge of subject, digital content strategy/best practice and CMS
Responsibility acknowledged in title/job description

9. Roles – Website Content Uploader
Upload and put content live for department/team
Had CMS and best practice training
Selected by Champions/Content Owners
Supported, advised and reviewed by Champions

10. Roles – Website Content Contributor
Content ideas can come from anywhere in the college
Suggest or provide content and ideas for content
Digital Communications
Marketing Managers
Within the faculty
Within the department

11. Feedback and discussion

12. Do you have any questions on the principles for the proposed model?
Feedback points
Do you have any questions on the principles for the proposed model?
Do you believe the roles in the proposed model will work in your department / team?
Are there additional considerations we need to take account of to enable the model to work?

13. Circulate this presentation for final feedback Model finalised
Next steps
Circulate this presentation for final feedback
Model finalised
Model implemented. Roll out phased but in place ahead of website go live