1. 4+ 13+ 16+ 3+ 7.4MM 39% MINUTES PAGES 39% 34% Minutes Videos 39% SPENT
MONTHLY
UNIQUES
39%
13+
16+
MINUTES
SPENT
PAGES
TURNED
39%
71%
MALES
77%
COLLEGE
EDUCATED
34% 3+ 4+
Minutes
Per Video
Videos
Per Viewer
39%
48%
18-34
46%
HHI $75K+

2. GAMEREVOLUTION COMP INDEX
30.7 %
149 %
Average Brand Lift
Above the Vizu Avg
*12.3% Vizu Brand Awareness Avg
GAMEREVOLUTION COMP INDEX
PURCHASING BEHAVIOR
CONSOLES OWNED
SOCIAL BEHAVIOR
232
251
284
Own handheld video games
Microsoft Xbox 360
Subscribe to gaming magazines
233
243
297
Take part in rewards programs
First among friends to own the latest video games
Nintendo 3DS
248
206
171
Spend >20 Hours playing a week
Spent $2.5K-5K on electronics in last 6 mos
Sony Playstation 3
240
260
197
Visit social media sites to play games
Own an HD television
Nintendo DS
195
207
237
Spent >$200 on games in last month
Nintendo Wii
First to buy new gadgets