1. Sports and Entertainment Marketing 1
Objective 3.07

2. For higher response rates, businesses should develop marketing e-mail messages that are
A. short, simple, and understandable.
B. relevant, short, and complex.
C. interesting, unique, and lengthy.
D. appealing, complex, and relevant.

3. A. short, simple, and understandable.

4. What should businesses do to detect any problems before sending an to everyone on their list? A. Finalize a signature B. Format the message C. Prepare a response D. Conduct a test run

5. D. Conduct a test run

6. What mailing technique do businesses often use if they do not have mailing-list software? A. Autoresponder B. Internet Service Provider C. Bookmark feature D. Blind Carbon Copy

7. D. Blind Carbon Copy

8. What is a guideline for businesses to follow when creating mailing lists? A. Obtain names from local competitors B. Identify all people in a certain area C. Choose individuals who want the D. Ask employees for names of relatives

9. C. Choose individuals who want the e-mail

10. Which of the following is an advantage to a business of using an in-house system to send bulk ings: A. Costs are tied to volume. B. Last-minute changes are possible. C. Control of delivery is limited. D. Up-front costs are low.

11. B. Last-minute changes are possible.

12. The body of an that reads, "Dear Sue, we hope you are enjoying the newsletter," is an example of a/an ______ message. A. understandable B. compelling C. focused D. personalized

13. D. personalized