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Changing World of Sales Management
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U.S. companies spend more than $800 Billion on salesforces
500 Largest U.S. Salesforces employ 24 million salespeople Salespeople for the 200 largest companies generate over $6.4 Trillion in sales.
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Challenges in the Sales Organization
Buyers are More Demanding Better Prepared More Skilled Expecting More
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Sales Management Response
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The Best Sales Organizations:
Create a customer-driven culture throughout the sales organization and firm. Recruit and hire the best sales talent Train and coach the right skill set
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The Best Sales Organizations:
Focus on key strategic issues by: segmenting accounts in meaningful ways providing differentiated offerings Implement formal sales and relationship-building processes.
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The Best Sales Organizations:
Use information technology effectively to learn about customers. Integrate sales with other business functions, especially marketing.
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Effective Sales Managers
Role Models Mentors Trustworthy Responsive Positive Enthusiastic Involved Motivate and Develop
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Sales Management Model
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