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Table of Contents Know Your Team Marketing to the FIRST Audience
Why is Your Image Important Marketing to the FIRST Audience Marketing Outside of FIRST Outreach and Community Engaging in the Conversation FIRST Branding Brand Your Identity (handouts) Updating or Re-Branding Finding your Niche
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Have Fun, Doing Cool Things that Help People.
Know Your Team Start with a Mission Statement Discuss what you want to do Include values, inspiration, strengths Be real and specific. Be Short, sweet and to the point…. Our Mission Statement Have Fun, Doing Cool Things that Help People.
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Why is Your Image Important?
So you can communicate your team’s identity. Marketing Within the FIRST Community Marketing Outside the FIRST Community
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Marketing is… … anything you create or share to tell your story
… about turning strangers into friends … messages/actions that cause messages/actions.
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Marketing to the FIRST Audience
Marketing to Judges Binders Team Information sheet Judge Whispering Pit Design Presentation boards, pictures, and print materials Marketing to Teams Pit Design Giveaways Overall Image The FIRST Community at large Outreach
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Branding your Identity
Resources available to your team Software Talents Maintain control of your image Know the Elements Pantone Colors, RGB and vector Fonts Print and Merchandise Taglines
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Logos
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Lessons Learned About Shirts
Hats
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Branding Your Team Have your KIDS create a logo Be consistent
Be memorable Be unique Bright Colors Lego Accessories Fewer Colors are Cheaper Dress Code
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Find your Niche Look at your community Schools Sponsors Organizations
Students Parents Governments Other connections
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Find your Niche Considering all those possible groups… Local identity
What opportunities do you have with them? What programs they already supporting? Can you engage them to help you with your goals?
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Find your Niche More possible considerations
What are the programs you have already started? Is their potential for existing programs to grow? What is the make up of your team members? Cater to your team’s existing identity What are the interests of your team members?
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Tips for Binders/Boards/Posters
Bring recommended materials Keep them neat & clean Only include the most important information Make sure it is readable to the audience Theme it to be more memorable Include Pictures
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Pit Identity
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Judge Whispering Make sure everyone is prepared, so they feel confident Practice Q & A for robot, core values, project Games: Jeopardy, trivia, kahoot Practice all presentations Practice, Practice, Practice
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Marketing to Other Teams
Giveaways (clappers, pens, balls, bandanas, aliens) Peer Awards Use your strengths to help other teams Developing relationships with other teams Workshops and Seminars (like this) Mentoring other year around Pins/Buttons
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Pins and Buttons Sean Here are some examples
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We’ve Got Spirit, Yes We Do!
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Can they hear you coming?
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Embracing your Image!
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The FIRST Community FIRST Outreach – professional conferences and events
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Marketing Outside FIRST
Community Outreach Girl Scouts/Boy Scouts Libraries Science Centers Schools Farmer’s Markets Professional Conferences Business Organizations Local Media Press Releases Social Media Sponsors Newsletters Thank You’s
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Benefits Fundraising Member Recruitment Sponsor Demos School Demos
Professional Conferences Local Businesses Associations, Clubs and Chamber of Commerce Member Recruitment School Demos Science Programs Summer Camps Community Outreach
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Outreach and Community
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Benefits of Outreach Outreach is more than getting out the word about your team, FIRST and STEM though. An invaluable tool to become better communicators. Learn how to talk to new people, potential sponsors, new members and inspire future FIRST members. An opportunity to gain confidence. A chance for students to realize what they have been a part of and it changes them moving forward.
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Engage in the Conversation
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Social Media Strategy Opportunity to learn a new skill
Target Your Audiences Select your channels List your Goals and Objectives for each Identify key persons responsible for managing sites and creating content
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Engage your audience Content: create, engage and be relevant
Produce the content for your audience Communicate with your audience, not to your audience Use good video and pictures Spelling and grammar MATTER Keep a casual tone when writing for social media Post about build season, outreach, sponsors, FIRST and STEM news Schedule release of posts to maximize message impact Consistent Image and Branding of your team
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In addition… Educate your team Private and Public Facebook Channels
Share - Retweet Message Private and Public Facebook Channels Invite people to come to events Employ numerous admins to share the responsibility Watch for up and coming channels Experiment to see what works best for you
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Getting the Word Out
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Sponsors Unique Market Your Team Sponsors on Shirts
Grants (Rookies and Veterans) Voluntary Matching Personal Connections
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Thank your sponsors often
Sing Your Praises! Thank your sponsors often
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Keep Your Sponsors Informed
Upcoming Events Newsletters/ s Use pictures
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Benefits of Good Imagery
More Memorable Leave a Good Impression Press/Media Fundraising Member Recruitment
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Gracious Professionalism
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Please visit explodingbacon.com and scroll down to click on
Survey Please visit explodingbacon.com and scroll down to click on Big Bacon Survey and tell us what you found helpful with this workshop or where we can improve to help you better. Thank you #OinkOinkBoom
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