1. Podcasting for Catholic Radio
Tuesday, November 15, PM

2. Podcasts are Different than Radio
Radio is lean back- Podcasts are lean forward
Podcasts start at the beginning
Radio is ruled by the clock-Podcasts are free of time constraints.
Radio must be broad-Podcasts can serve narrow niches.
Radio a button away-Podcasts require an opt in so engagement is higher.
Radio is perishable-Podcasts are always available.

3. Be Platform Agnostic Google Play iTunes Tune-in Radio Stitcher
Spreaker
Soundcloud
Podbean
RSS Feeds
Your Web Site

4. Back End I use Blubrry Power Press for distribution
Wordpress web site.
Burn RSS feeds for each program you want to podcast.
Have proper graphics made
Revive Old Posts
SumoMe
Sharaholic

5. Podcasts Start with existing programs Do each one individually
RSS feed
Decide what platforms
Remember long tail works
Content is king
Promote, promote, promote!!!!!

6. Some things to think about
Average length of a podcast- 22 minutes
Day most podcasts post- Tuesday
Frequency- Weekly

7. Included in the Podcast Post
A summary paragraph
Scripture and quotes used
Reflections
How to subscribe
How to Join list
Transcripts
Show notes

8. Promotion
Facebook post with link to podcast- Once on publication and again a day later, a week later and a month later.
Facebook groups- Post once each group
Twitter- Three tweets a day for a week.
Google+-Posted to public and a variety of Catholic groups once.
Pinterest- Pint once to several pinterest boards you have created and other prominent Catholic board.

9. Promotion Post to Linkedin Post to Delicious Post to Digg
Post to StumbleUpon

10. Email Podcast to Subscribers
ed next morning at 7AM to mailing list.