1. What information do you use to decide which product to buy?
Shampoo Shop-a-thon
What information do you use to decide which product to buy?

2. Product packaging?
Product promises?
Product name?

3. $6.29
$4.38
$8.00
Cost?

4. Ingredient List? water Decyl glucoside Lauryl glucose Coco glucoside
Glycerol monoleate
Soy protein
Cocamidopropyl Betaine
Honey
Sucorse laurate
Betaine
Xanthan gum
Glucose
Ginger extract
Orange peel oil
Lemon peel oil
Tangerine peel oil
Sodium laureth sulfate
Cocamide MIPA
Dimethecone
Sodium chloride
Laureth 2
Ppg 5
Fragrance
Methyl parabens
Disteryl ether
Carbomer
DMDM hydantoin
Polyquarterium 10
Green tea extract
Sugar cane extract
Citric acid
Butylene glycol
1,4 dioxane
Cocamide DEA
Calendula extract
bark extract
panthenol
Glycol stearate
Birch extract
Goldenseal extract
Ingredient List?

5. Ingredient Research? water Decyl glucoside Lauryl glucose
Coco glucoside
Glycerol monoleate
Soy protein
Cocamidopropyl Betaine
Honey
Sucorse laurate
Betaine
Xanthan gum
Glucose
Ginger extract
Orange peel oil
Lemon peel oil
Tangerine peel oil
Sodium laureth sulfate
Cocamide MIPA
Dimethecone
Sodium chloride
Laureth 2
Ppg 5
Fragrance
Polyquarterium 10
Methyl parabens
Disteryl ether
Carbomer
DMDM hydantoin
Green tea extract
Sugar cane extract
Citric acid
Butylene glycol
1,4 dioxane
Cocamide DEA
Calendula extract
bark extract
panthenol
Glycol stearate
Birch extract
Goldenseal extract
Red = health hazard
Ingredient Research?

6. Company? Levlad, LLC L’Oreal The Clorox Company
(makes Nature’s Gate products)
L’Oreal
(makes Garnier products)
The Clorox Company
(owns Burt’s Bees)
Company?

7. Company Research? L’Oreal Levlad, LLC Clorox
Brands: The Body Shop, Maybelline, Redkin, Matrix, Biotherm, Lancome…
Based in Paris, France
38 factories all over the world (>6,000 employees)
6 factories in the US
3% of its proceeds are put into R&D
Applies European working conditions to emergent countries
Levlad, LLC
Based in CA
Makes all organic cosmetics
<l,000 employees
Gives back to local community
Working conditions are poor
Non-diverse workplace
Clorox
Brands: ArmorAll, Brita, FreshStep, Hidden Valley, Pine Sol, Liquid-Plumr…
Based in CA
13 factories in the US
Multiple factories all over the world (>5,000 employees)
$470k to Sierra Club
2% of its proceeds are put into R&D
Company Research?

8. $50.00 a week (ranging from 5-50 different products)
How much do you think the average American spends on groceries in a week?
$50.00 a week (ranging from 5-50 different products)
How much information are you armed with when you go to the store?
For how many products?