1. Client: Marriott International/Renaissance Hotels (RH)
Title: Renaissance Hotels Summer of Discovery Sweepstakes
Objective: Develop a Like-gated Facebook sweepstakes to coincide with the launch of a global event, RLifeLIVE
Tactic: Facebook Like-gated promotion with a mobile microsite that utilized Facebook Connect
Mechanics: Consumers were driven to Renaissance’s Facebook page to enter to win for that week’s prizes, all subsequent week’s prizes, and the Grand Prize. Consumers that accessed the Sweepstakes via mobile phone were redirected to the mobile site
Prizes: 1 Grand Prize Winner received up to $10,000 towards an Ultimate Vacation Getaway. Various weekly prize winners received either Marriott Rewards Points, Visa Gift Cards or hotel stay packages
DJA Handled: Administration & implementation, promotion website design, HTML coding, programming & hosting, random drawings, winner notification, and prize fulfillment