1. The 5th Self-Publishing Conference
#selfpubconf
The 5th Self-Publishing Conference
Saturday 22 April 2017 • University of Leicester

2. Be a PR Star! Making the most of media opportunities Ben Cameron, Cameron Publicity and Marketing Ltd

3. Book Promotion Cover Reader reviews Festivals Blurb
Social media publicity
Book Fairs
Listings
Speaking opportunities
Social media advertising
Price promotions
Advertising
Traditional advertising
Mailing list promotions
Author blogs
Blog tours / guest posts
Sponsorship
Traditional media publicity
Launch events

4. What’s Your Story. What do you have to offer the media
What’s Your Story? What do you have to offer the media? Probably more than you think…
Book reviews
By-line articles
Personal experiences
Feature articles
Op-ed Articles / Letters to the Editor
Family history
Interviews
Anniversary insights
Expert news commentary and analysis
Blog posts
Author / career advice
Top 10 lists
Book excerpts
Sidebar hints and tips
Event listings / coverage

5. The Free Will Delusion James B. Miles
Book
Author
Hot/breakout topic in current philosophy
Banker / Philosopher
Explains difficult concepts well
Counter-intuitive insight into something we don’t normally think about
Up for a fight!
Expert quotes
Social Justice

6. The Many Lives of Ruby Iyer Laxmi Hariharan
Book
Wealth of knowledge about subject and genre
Popular genre (need to differentiate)
Understands marketing
Very popular in India
Exotic location behind the scenes
Strong young female character
Author

7. Know Your Media: Targeting Outlets
Television
Magazines
National
Journals / Mailing lists / Newsletters
Local
Radio
Online
Traditional media websites
Websites
Newspapers
Bloggers

8. Know Your Media: Targeting Journalists
IDENTIFY YOUR BEST CONTACTS
Media bias
Journalist subject areas
Specific features
THE JOURNALIST MINDSET
Audience
Point of view
Workload / Deadlines / pressure

9. Perfect Pitch Email / phone Sending books Get to the point quickly
Be honest about the appeal of your book to a journalist
Focus on the most likely journalists
Follow-up and be persistent!!!
Accept rejection (eventually and politely)
Turn interest into coverage

10. Interviews Top tips for a great interview Perfect your elevator pitch
Understand what kind of interview it will be and read, listen or watch previous interviews
Anticipate questions by looking again at your pitch and press release
Practice your answers
Record yourself answering questions
Make an impact with a story or an emotional pull
Be sure to mention your book title (but not too much)
Perfect your elevator pitch (again!)
Relax and be confident because you know what you are talking about

11. Social Media Facebook Long-term publicity Twitter Communication
Pinterest
80/20 Rule
Instagram
Images / Video
Google +
Author community
Goodreads
Build an identity

12. Working With a Publicist
Top tips for getting on with a publicist
(or any author promotion service)
Only work with people or services that you are confident about and that will keep you up to date
Make sure that your project is understood, including key subjects, events and dates
Make sure that your goals are understood
Have realistic expectations that are acknowledged
Be really really nice to them (but a little pushy)
Compare contacts and suggest outlets and journalists
Insist on an end of promotion chat