1. The Cloud-Ready Information Platform and SQL Server Code Name “Denali”
AP01
The Cloud-Ready Information Platform and SQL Server Code Name “Denali”
Doug Leland
General Manager, SQL Server

2. SQL Server Code Name “Denali”
Mission Critical Confidence
Breakthrough
Insight
Cloud
On Your Terms
Enable mission critical performance and
availability at low TCO
Unlock new insights with pervasive data discovery across the organization
Create business solutions fast, on your terms across server and private or public cloud
Cloud-Ready Information Platform

3. Mission Critical Confidence
Customer Challenges
Situation
How Denali Helps
½ of IT systems are legacy and ½ of those systems are mission critical
Mission Critical Performance and HA
at Low TCO
Globalization, uptime
Multiple form factors
Stringent compliance policies
Required 9’s and protection
Blazing-fast performance
Organizational compliance
Leverage customer TCO savings to fund Tier 1 migrations
Build scalable offerings to support exploding data volumes
Prescribe trusted security and compliance solutions
Partner
Opportunity

4. SQL Server let’s you deliver the right 9s at the right price
Mission Critical Confidence
Migrate Mission Critical Workloads and Tier-1 Apps to SQL Server
Deliver the 9’s needed
at the right price
with greater uptime
Blazing-fast performance and built-in scalability
Organizational security and compliance A
User-defined server roles for better separation of duties and audit support across all editions
SharePoint and Active Directory integration for secure BI data
SQL Server AlwaysOn for greater uptime and increased h/w utilization
Windows Server Core to reduce OS patching downtime by 50-60%
Project Apollo for x DW performance improvements
Faster performance for FILESTREAM, spatial and FTS
SQL Server let’s you deliver the right 9s at the right price

5. Active Secondary Report
SQL SERVER ALWAYSON
New High Availability solution
Increased uptime
Greater hardware utilization
Simplify deployment and management
Multiple secondaries
Active secondaries
Management dashboard
Configuration wizard
Active Secondary Report

6. Demo SQL Server AlwaysOn Darmadi Komo
Sr. Technical Product Manager, SQL Server
Microsoft Corporation

7. Digital data will grow 44x over the next decade - IDC
BREAKTHROUGH INSIGHT
Customer Challenges
Situation
How Denali Helps
Unlock new insights with rapid data exploration across the organization
Digital data will grow 44x over the next decade - IDC
Rapid data exploration
Managed self-service BI
Credible, consistent data
Scalable DW and analytics
Consumerization of IT
Exploding data volumes
Crowded marketplace of one-off solutions
Increase revenue with BI solutions and expanded usage
Expand offerings for data quality and management
Provide integrated data solutions; from DW to analytics
Partner
Opportunity

8. 32% of Excel users use SQL Server for “Advanced Analysis”
Breakthrough Insight
Provide integrated and end-to-end data solutions; from DW to analytics
Rapid data exploration with Project “Crescent” and PowerPivot
Fast and scalable BI semantic model for unifying data
Tighter integration with SharePoint
Proactive alerting and management
Rapid Data Discovery and
Managed Self-Service BI
Credible,
Consistent Data
Greater ease-of-use for quick ramp on SSIS and MDS
New MDS add-in for Excel
New Data Quality Services with integration with Azure DataMarket
Complete Data Warehousing Solutions
Up to 15,000 partitions for larger scale sliding-window scenarios
Enhanced capabilities for high-scale data warehousing with Parallel Data Warehouse
Comprehensive offerings for varied data warehousing needs
32% of Excel users use SQL Server for “Advanced Analysis”

9. DATA QUALITY SERVICES Data Quality Services
Profile, cleanse, and match data
Build a knowledge base
Improve data quality using
organizational knowledge
3rd party data providers, including Windows Azure Marketplace DataMarket
“High quality data has a direct impact on the effectiveness of our customers’ business decisions. DQS enables us to reduce the time and cost in achieving this.”
Oliver Engles , CEO of oh22data

10. Sudhir Hasbe Sr. Product Manager, SQL Server Microsoft Corporation
demo
Data Quality Services
Sudhir Hasbe
Sr. Product Manager, SQL Server
Microsoft Corporation

11. 1/3 of all data will be residing in the cloud by 2020
CLOUD ON YOUR TERMS
Customer Challenges
Situation
How Denali Helps
1/3 of all data will be residing in the cloud by 2020
– IDC
Create solutions fast, on customer terms across server and private or public cloud
Scale on demand
Fast time to market
Extend any data, anywhere
Optimized productivity
Application proliferation
Efficient use of hardware
Emerging technologies
Optimize offerings by developing hybrid applications
Win in private cloud with an flexible data platform
Create new opportunities; extend data across server and cloud
Partner
Opportunity

12. Develop once, manage and deploy anywhere
Cloud On Your Terms
Extend the reach of data across server and cloud
Roadmaps for SQL Server appliances and reference architectures
Common architecture across server, appliances and cloud
Scale on Demand and
Fast Time to Solution
Extend Any Data,
Anywhere
FileTable for increased data storage flexibility
Greater interoperability and support for web applications
Optimized
Productivity
Unified development with SSDT Code Name “Juneau”
Seamlessly extend applications across on- premises and cloud with DAC Framework
Develop once, manage and deploy anywhere

13. BUILDING HYBRID APPLICATIONS
Extend anywhere
Extend any data
End user analytics
Common Tools
Appliances
OData
Data Sync
Code Name “Denali”
On Premises and Private cloud
Public Cloud
Common Architecture

14. ENABLING APPLICATION SYMMETRY
Build once, deploy anywhere
Update existing or build new
Underlying framework to move apps fluidly
Across server, private or public cloud
New Productive Experience – SSDT Code Name “Juneau”
Highly productive, familiar environment
Integrated tools with modern language services
Easily deploy to SQL Server on-premises or in the cloud

15. Applied Information Sciences
showcase
Applied Information Sciences
Bill Pearce
Director of Business Development, Commercial Markets

16. Cloud Opportunities, Expanded Business
Targeting new types of customers
Expanding from large IT organizations to small IT shops
Expanding client geography
Smaller cloud-enabled shops open to distributed and remote projects
Expanding business partnerships
Clients becoming business partners
Post-delivery, transactional revenue
Joint IP ownership and/or equity participation

17. Case Study: Pandora Jewelry
Challenges
Solution
Experiencing fast growth
Needed to rebuild B2B site
Small IT shop managing OTS ERP/Financial apps
Limited understanding of building in the Cloud
Hybrid solution across CRM/ERP and Azure
Launched in 6 months on Azure
No change to the nature of their IT organization
Expanded B2B site to support tablet-toting sales force for instant reseller orders direct from retail stores

18. Case Study: Pandora Jewelry
Technical Implementation
Heavy use of the Windows Azure environment
Web role, worker role, Azure service bus, SQL Azure facilitate the process between the Cloud and their on-premise CRM/ ERP systems

19. Case Study: Pandora Jewelry
Client Results
300% ROI
Reduced time to facilitate an order from 10 to 2 days
Reduction in manual workforce
Significant reduction in order errors
COO expects 75% of all revenue moving forward to go through this site and their goal is 100%
Benefits to ASI
Successful new partnership with a smaller IT shop
Approximately $500K in services revenue

20. SQL Server Code Name “Denali”
Explore the new business opportunities
Mission Critical Confidence
Breakthrough
Insight
Cloud
On Your Terms
Leverage customer TCO savings to fund Tier 1 migrations
Build scalable offerings to support exploding data volumes
Prescribe trusted security and compliance solutions
Create opportunities by developing hybrid applications
Win the private cloud opportunity by deploying the best data platform
Create new innovations; extend data across server and cloud
Increase revenue by with BI solutions and expanded usage
Expand offerings for data quality and management
Provide integrated data solutions; from DW to analytics
Recommend CTP3, explore the new opportunities!

21. New Programs Enable More Opportunity
Solution Incentives Program
Rewards partners for practices supporting specific Microsoft solutions
Solution Incentive Payout Rates
10%
20%
SQL Server Premium
(Enterprise and Datacenter)
SQL Server Standard
(Standard and Workgroup)
Minimum deal size: $25K, maximum payout cap: $50K, ISV Royalty revenue not eligible
SQL Server “Denali” solutions get 3% extra in payout
SA customer earn points
Customer redeems points for DPS
Partners deliver service
Microsoft pays partners $$
Deployment Planning Services
Provides Microsoft-sponsored consulting engagements to Software Assurance customers
SQL Server DPS Engagements
Upgrading to SQL Server 2008 R2
Deploying SQL Server Business Intelligence
Migrating to SQL Server from Oracle
Attend Session AP08 in 3PM Today To Learn More

22. Opportunities to Grow with SQL Server Code Name “Denali”
$70K Data Mart
35-50% Margin
Cloud Enabled
Broad BI Accessibility
$250K Legacy Migration
35-50% Margin
“Cloud Strategy drives the long-term strategic decision”
“The ability to scale up and leverage BI will be great for Oracle compete”
“BI offers the most radial expansion opportunities of any project”
Broader Market Reach
Elastic Scalable Solutions
Deployment Options
More Mission Critical Apps
Increased BI Engagement
SharePoint Integration
Broader Training
Increased Demand for Data Integration
Existing SQL Opportunity
More Projects
Larger Projects
Higher Value to Customer
* Typical BI projects range from $20K for basic reporting to $10 M for an Enterprise Data Warehouse
** Typical App Plat projects range from $50K for a SharePoint based App to $15 M for an Custom Enterprise.NET solution

23. 9/8/ :21 PM
Partner Calls to Action Key Actions, Resources and WPC Related Sessions/Activities
1 min Do
Attend
Enroll
Evaluate this session
Complete the evaluation form
Denali
Go to and find the latest downloads available
Denali
Check SQL Server impact with the Partner Profitability Kit (soon in MPN)
BI and STB Lounges
Visit our Lounges to Network with Executives and Partners
Sign up for the Exclusive LinkedIn group and view a Crescent demo
STB Booth
Visit the Sever and Tools Business – Booth 1235
SIP
Enroll in SQL Solution Incentive Services program
DPS
Become a SQL Server Deployment Planning Services (DPS) provider
Practice Builder
Build your practice for SQL Server Denali on Microsoft Partner Network (MPN)
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Competency Exam Pack Offer
Go to the MPN Booth or Purchase Online by July 29, 2011
Exam Packs can be purchased in the following denominations
3 Pack – 30% discount + Second Shot
5 Pack – 35% discount + Second Shot
8 Pack – 40% discount + Second Shot
20 Pack – 40% discount + Second Shot
To purchase, simply stop by the WPC MPN Booth or log on to
Note: After July 29th, the Competency Exam Packs will not include a Second Shot (free exam retake). Order today!

25. Your Feedback is Very Important to Us
9/8/ :21 PM
Your Feedback is Very Important to Us
Submit your Session Evaluation for a chance to Win!
Complete a WPC evaluation and you’re automatically entered to win the daily drawing for a luxury vacation AND a chance to win instant prizes!
Learn more in the Microsoft Partner Network Booth
Luxury Vacation for 2
Windows 7 Phone
Online Gift Cards
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

26. 9/8/ :21 PM
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. 10 Reasons to bet on SQL Server
Most widely adopted database -- #1 database in the market
Expanded BI opportunities: Fastest growing Business Intelligence mega-vendor
Most secure of any of the major database platforms
Price/performance leader: the uncontested leader in TPC-E Performance Benchmarks
Mission Critical: Microsoft DBAs run more mission critical DBs, when compared to Oracle DBAs
Lowest TCA: Delivers a 460% savings in annual cost of administration per database over Oracle
Revenue growth opportunities: SQL Server holds no. 2 spot in RDBMS revenue, overtook IBM DB2
Cloud-Ready: Only database platform with complete solutions on-premises to the public cloud
Top-Rated by Analysts: Leaders Quadrant in Gartner Magic Quadrants for DW and BI*
Committed partner programs: over 30,000 partners offer solutions

28. 9/8/ :21 PM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.