1. European Committee of the Regions
How policy measures can help fully exploiting Comunitat Valenciana’s existing potential
“Making the best use of EU Funds for Regional Growth and Jobs through Tourism”
27th September 2016
European Committee of the Regions

2. Region of Valencia global strategy for tourism 2010-20
1.- Tourism management as a global policy
8.- Marketing and communication
2.- Public-private collaboration
8 Policy areas
3.-SMEs competitiveness
7.- Distribution
6.- Research, technological development and innovation
4.- Workforce
5.- Sustainability

3. EU funding MFF 2014-2020 European regional development fund
European Social Fund
CdT Training Network for employment, competitiveness and entrepreneurship
Product development: Sustainable equipment for beaches; Rural tourism resources and services
R+D+i: INVAT.TUR (Valencian Institute for Tourism Technologies)
Support to SMEs: e-commerce, internet, blogosphere, social networks
INVAT.TUR
Entrepreneurship promotion
Creation of whatch and technology transfer system
TRAVEL OPEN APPS
Tourism Distribution Technology
A unique and complete system to manage and distribute all available offer in the destination
CdT Network Castellón, Valencia, Gandia, Dénia, Alicante, Benidorm and Torrevieja
Tourist training for unemployed: promotion of employment and social inclusion
Enhance access to lifelong learning, upgrading the skills and
competences of the workforce
Enhancing access to affordable, sustainable and high-quality services

4. Activities implemented
1 Example:
(Policy area Workforce)
CdT Network: 7 training centres
Adhoc training programmes
Public-private advisory commitees
New channels and resources:
Online training
Streaming / TV
App
LMS (Learning Management System) plattform
Bussiness acceleration
CdT Jobs (data base)
Accetur: Entrepreunership

5. Stakeholders targeted
23M tourists in 2015
Local DMOs
542 Municipalities
Tourism businesses
417,032 tourism accommodation beds 14,477 restaurants
1,268 travel agencies
219 active tourism businesses
Professionals (& future ones)
20,000 students/year receive training through our CDT Network Tourism Centers.

6. Expectations from EU
Recognition of tourism as a stand-alone EU policy: sufficient budget allocation
Maximise the potential of EU financial policies and instruments dedicated to tourism: better integration and coordination with other EU policies
Remain competitive: consolidate the image of Europe as a destination; increase support for integrated, sustainable and ethic tourism practices.

7. Muchas gracias por su atención