1. Populism
& the
Election
of 1896

2. CHALLENGES FACED BY FARMERS IN 1880s
(1) Prices of crops too low
(2) Foreign competition (Argentina, Australia, Canada)
(3) High costs:
Ex: mortgages; interest rates; railroad rates; insurance ; grain storage

3. Price Indexes for Consumer & Farm Products: 1865-1913

4. FARMERS’ REPONSES 1876: started The Grange Movement
1880s: Farmers’ Alliances movement
Hoped to gain strength from cooperative groups, ex: buying & selling in bulk (like Costco)
But not too effective b/c racism in Southern Alliance

5. Founder of the National Grange of the Patrons of Husbandry (1867)

6. United We Stand, Divided We Fall
In 1889 both the Northern and Southern Alliances merged into one—the Farmers’ Alliance.

7. Ocala Demands Adopted by Alliance in Fla Called for:
(1) Allowing farmers to store crops in gov’t warehouses in exchange for loans Would allow crop prices to rise as demand rose

8. (2) Unlimited coinage of silver in 16:1 ratio (16 ounces of silver for every 1 ounce of gold that was coined) Gov’t had been using bimetallism (using 2 metals – gold and silver (“specie” or hard currency) – for coinage of money

9. Why did farmers support unlimited coinage of silver ?

10. Silver has lower value than gold
Thus, converting currency based more on silver cheapens the value of money, leading to inflation
Why did farmers want inflation?

11. What happens if we convert currency based on a gold standard ?
Deflation results
***Bottom line:
Gold standard hurts farmers
The more silver in the mix, the better for farmers

12. Controversy over currency
In 1873, U.S. gov’t decided to end the coinage of silver money
Would keep US on gold std
Angered farmers who called it “Crime of '73”
Ocala Demands convinced gov’t to begin coining silver again thru passage of :
Bland-Allison Act (1878) &
Sherman Silver Purchase Act (1890)

13. Ocala Demands also called for:
Lower tariffs
New federally-regulated banking system
More gov’t regulation of RRs
Direct election of US Senators
Most of their proposals weren’t adopted during this time

14. But led to farmers starting a 3rd political party, the Populist Party (or the People's Party)
WHY?
Farmers believed Northeast industrialists and bankers controlled 2 major parties
Sought to remedy abuses of big biz and to promote greater democracy

15. The Populist (Peoples’) Party James B. Weaver, Presidential Candidate
Founded by James B. Weaver and Tom Watson.
Omaha, NE Convention in July, 1892.
Got almost 1 million popular votes.
Several Congressional seats won.
James B. Weaver, Presidential Candidate
& James G. Field, VP

16. In 1892, Populists adopted platform similar to Ocala
Demands, plus:
restrict immigration
better working conditions for city workers
govt ownership of RRs
a graduated income tax

17. Platform of Lunacy

18. 1892 Election

19. Bi-Metallism Issue

20. The
Panic
of 1893

21. Here Lies Prosperity

22. Coxey’s Army, 1894
Jacob Coxey & his “Army of the Commonweal of Christ.”
March on Washington  “hayseed socialists!”

23. Result of Election Returns
Populist vote increased by 40% in the bi-election year, 1894.
Democratic party losses in the West were catastrophic!
But, Republicans won control of the House.

24. The
1896
Election

25. ELECTION OF 1896: BATTLE OF SILVER VS. GOLD, TURNING POINT FOR AMERICA
WILLIAM MCKINLEY (R)– pro gold & big business
WILLIAM JENNINGS BRYAN (D)– “The Great Commoner”

26. Revivalist oratory style (Dem Party convention, Chicago 1896)

27. Bryant’s famous “Cross of Gold” Speech
“You shall not press down upon the brow of labor this crown of thorns; you shall not crucify mankind upon a cross of gold!”

28. Bryan: The Farmer’s Friend (The Mint Ratio)
18,000 miles of campaign “whistle stops.”

29. Democratic Party Taken Over by the Agrarian Left
Platform  tariff reductions; income tax; stricter control of the trusts (esp. RRs); free silver.

30. Populist Party as snake with Bryan’s head swallowing Dem Party donkey

31. Republican Mark Hanna: The man behind McKinley’s “Front - Porch” Campaign

33. Mark Hanna to Candidate McKinley

34. “A Giant Straddle”: Suggestion for a McKinley Political Poster

35. The Seasoned Politician
vs.
The “Young” Newcomer

36. Into Which Box Will the Voter of ’96 Place His Ballot?

37. 1896 Election Results

38. Gold Triumphs Over Silver
1900  Gold Standard Act
confirmed the nation’s commitment to the gold standard.
A victory for the forces of conservatism.

39. The Wizard of Oz by L. Frank Baum

40. Henry Littlefield’s “Thesis” (1964): Was it Political Allegory?

41. Possible metaphors: Tornado  ? Dorothy  ? Toto  ? Kansas  ?
Wicked Witch of the East  ?
Tin Woodsman  ?
Scarecrow  ?
Cowardly Lion  ?
Yellow Brick Road  ?
Silver Slippers  ?
Emerald City  ?
Oz  ?
The Wizard  ?
Munchkins  ?
Wicked Witch of the West  ?
Flying Monkeys  ?

42. Cartoon from the popular “Puck” Magazine
Cyclone = metaphor for political revolution

43. Book illustration: Political cartoon:
Scarecrow/farmer shown in both as helpless, hung up in tree

44. Mark Hanna as “wizard” (Rocky Mountain News)

45. Heyday of Western Populism

46. WHAT WAS IMPACT OF POPULIST PARTY?
Failed to achieve many of their goals
But still one of most successful & influential 3rd parties in U.S. history
**IMPORTANT: Many early Populist proposals later adopted by Progressive-era reformers after 1900

47. How Populist Party ideas lived on into 20th C.
Graduated income tax  16th Amendment (1913)
Direct election of U.S. senators  17th Amendment (1913)
Gov’t regulation of telephone, telegraph & RRs (altho not ownership!)
 done by Pres. T. Roosevelt &Taft ( s)
Banking reform done by Pres. Wilson (1914)

48. Populist influence till ali today?